Brand Manager: Spirits BMS0112 at KWV

Purpose: To monitor market trends, develop brand plans and manage marketing activities, in order to establish, position and grow the KWV spirits and liqueur portfolio.

Minimum Requirements:

• A relevant qualification/degree in marketing
• At least a minimum of 5 years’ experience at brand management level within the FMCG industry
• Alcoholic beverage industry experience will be advantageous
• Knowledge and experience within the spirit category will be an advantage
• Valid driver’s license and own vehicle
• Ability to do business travel

Skills Required:

• Considerable experience in brand management within a FMCG business, ideally within the alcoholic beverage industry
• Commercially-minded, with experience managing budgets and P&L
• Ability to work cross functionally and effectively communicate with all levels / divisions within the organization as well as with external stakeholders
• Business acumen
• Deadline driven and ability to work under pressure
• Multi-tasking is a pre-requisite
• Well- developed planning, organizing and time management skills
• Innovative and creative mindset
• Ability to work independently and as part of a team
• Ability to communicate in English (verbal and written)

Job Summary:

• Transition the brand strategy into a core creative idea which all communications (Through-the-Line) will stem from
• Lead creative and content generation in order to deliver a sustainable brand which will deliver against the strategic objectives
• Develop brand plans with clear link to execution
• Identify trends through research and insights within the global alcoholic beverage market, including consumer, customer and competitor
• Lead innovation from proposition development, liquid and pack creation as well as relevant pricing strategy
• Management and analysis of key financials including brand income statements, A&P budget management, inventory management and cost of goods (COGS)
• Effective management and evaluation of ROI on A&P
• Continuous improvement of COGS, supply chain and product quality
• Works closely with the customer marketing and sales teams to ensure a focused activity matrix that drive volume or value in strategic channels
• Influence and manage stakeholders (internally and externally) to ensure alignment on core brand strategies