Brand Manager: Sports at The South African Broadcasting Corporation (SABC)

PURPOSE OF POSITION:

• Reporting to Marketing Manager- SABC Sport: To develop, implement, and evaluate the SABC Sport brand, marketing strategy, national campaigns, and public relations initiatives. Contribute to the delivery of best-practice, innovative brand marketing and communication strategies within SABC Sport, ensuring the platform is effectively promoted and positioned to achieve its strategic objectives.

DUTIES AND RESPONSIBILITIES:

DEVELOPMENT OF STRATEGY AND BUSINESS PLANS

• Oversee the development, implementation and evaluation of the SABC Sport brand and PR strategy in line with the network strategy.

BUSINESS OPERATIONAL EFFICIENCY AND COST MANAGEMENT

• In consultation with the SABC Sport platform, lead the development, execution and evaluation of a range of national platform campaigns.
• Develop an influencer management plan for the specific SABC Sport platform being overseen.
• Develop and implement strategic communication and marketing strategies (both internal and external) for key SABC Sport projects and initiatives.
• Lead the development, management and evaluation of an influencer/ ambassador program
• Manage the application of the brand across corporate partners
• Oversee the production and distribution of marketing and communications collateral for the SABC Sport platforms
•  Provide strategic advice and recommendations to the Executive on marketing and PR strategies.
• Build key relations with the media, bloggers and social influencers
• Write regular media pieces promoting the SABC Sport programmes, profiling key celebrities and highlighting ground-breaking initiatives
• Establish initiatives, policies and procedures that deliver ongoing improvements in service delivery
• Writing, editing and proof reading of all content for internal and external publications including in house magazines, newsletters and press releases
• Provide advice to senior management and leadership on SABC Sport specific brand and PR.
• Management of budget to ensure effectiveness and cost containment

GOVERNANCE, RISK AND COMPLIANCE

• Monitor and report on the operational risk and compliance matters
• Implement internal control measures to ensure good governance.
• Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
• Implement execution internal risk audits identified and address gaps.
• Implement Occupational Health and Safety Act.

CUSTOMER AND STAKEHOLDER MANAGEMENT

• Champion relationships with key external industry and media stakeholder
• Creating value in each customer interaction and focusing on the total customer experience.
• Manage relations with influencers
• Accurate identification of and compliance with customer needs
• Customer queries/ complaints resolved in accordance with service standards and SLA’s

FINANCIAL MANAGEMENT

• Oversee unit operational expenditure against approved budget and introduce corrective
• Measures to ensure financial discipline and accountability.
• Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.

INHERENT/MINIMUM REQUIREMENTS

QUALIFICATIONS

• Bachelors Degree or Diploma in marketing, Communications or related Field (NQF 6/7)

EXPERIENCE

• 4 years' experience in Brand and PR Management

KNOWLEDGE

• Budget management and forward scenario planning
• PFMA and relevant national treasury regulations
• Brand marketing
• Public relations
• Events management
• Microsoft office
• Report writing
• Budget management
• Project management
• Understanding of the different role players within the broadcasting landscape
• Project management
• Understanding of applicable legislative frameworks and regulations

Deadline:27th April,2026