Brand Manager at The South African Breweries (SAB)

• The Key Purpose of this role is to grow the Power and Marketshare in South Africa of the brands that the team looks after, at present those are: Carling Black Label, Hansa and Lion Lager within the resource and time constraints available.

Key Roles and Responsibilities:

• Seek opportunities for amplifying the impact and creativity of all brand activities.
• Provide input to strategy, creative and campaigns in the team.
• Lead the #NoExcuse initiative for Carling Black Label.
• Delivers through the line campaign programmes that keep the brand constantly fresh and deliver against ROI targets.
• Develops briefs and manages design & execution for through the line programs aligned with the activation platform.
• Creates budget, reach, ROI analysis and penetration proposals and then measures all aspects before, during and post campaign.
• Project manages campaign timelines, budgets and quality.
• Collaborates with outside agencies, Planning, Procurement, Connections Events & Digital Teams, Promotions Specialist, Trade Marketing, EE Teams, and regions as appropriate.
• Responsible for after action review of campaign post execution.
• Own identified projects for the In home/ Out of Home drinking occasion that reflect Shopper and Consumer behaviour insights to improve consumer experience and brand relevance.

Key Attributes and Competencies:

• Good leadership qualities.
• Good conceptual and analytical abilities.
• Ability to handle complex situations under pressure.
• Clear, concise communicator.
• Attention to detail.
• Good commercial ability and understanding of P&L preferred but not essential.

Minimum Requirements:

• Degree in Business, Marketing, Communication.
• 6+ years of relevant marketing working experience.
• Honours degree desirable but not essential.