Founded in 1820 with a rich history spanning more than 195 years, Premier is entering a new and exciting period in our journey. In July 2014 we moved into our new corporate offices in Waterfall City just north of Johannesburg.
The past two years have seen a series of changes whereby Premier expanded from the traditional milling and baking business into suga...
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Strategic marketing management to ensure key business objectives such as brand equity, revenue growth, market share, cost reductions and profit maximisation are met.
Develop and implement brand strategy and plan to increase market share and maximise profitability within the context of utilising internal and external analysis as well as competitor, consumer and industry trend insights.
Ensure that brand positioning and the communication platform resonates with the identified target market to deliver aligned and impactful marketing campaigns, promotions, activations, digital and social executions as well as innovation.
Lead new launch projects by interacting with key stakeholders such as the Project Management, Sales, Finance and Operations (Factory) Teams to ensure launch timings and objectives are met.
Assist in shopper plan development and support execution in conjunction with the shopper team to ensure that weighted distribution, share of shelf and new launches are optimised.
Cross functional team management with internal and external suppliers as well as communication with key stakeholders to ensure alignment and facilitate decision making.
Financial understanding and analysis of brand portfolio, new projects as well as management of budgets, inventory and media investment optimisation. An ROI summary should be delivered for every marketing initiative.
Highlight opportunities and risks to various organisational stakeholders, creating business cases for new projects, action plans and implementation of tactics where necessary.
Qualification Requirements
A degree in Marketing, Business or Communications. A post-graduate specialisation in Marketing is preferable.
Experience Requirements
Minimum 4 years’ post-degree experience
Marketing in FMCG with interaction with trade and sales (3 years) will be advantageous
Shopper marketing and Digital market experience will be advantageous.
The ideal candidate should have a good understanding of and experience in marketing mass market branded commodities.
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