Brand Marketing Manager at Robert Walters

• A leading property and investment business with a specialised PropTech division is seeking a Brand Marketing Manager to lead its marketing strategy and drive the growth of innovative property technology platforms. This is a high-impact role for a commercially minded marketer who enjoys combining brand strategy, digital marketing and hands-on campaign execution within a fast-growing environment.

What you'll do:

• Develop and execute the overall brand and marketing strategy across multiple PropTech platforms.
• Drive integrated digital campaigns focused on brand awareness, lead generation and commercial growth.
• Oversee content creation across digital and traditional channels.
• Support product launches, events, webinars and brand activations.
• Monitor market trends, customer behaviour and competitor activity to identify opportunities.
• Partner with senior leadership to align marketing initiatives with business objectives.
• Manage multiple projects and external suppliers from concept through to delivery.
• Identify new technologies and marketing opportunities to strengthen brand visibility and performance.

What you bring:

• 5+ years' experience in brand, digital or integrated marketing.
• Experience within PropTech, Technology, SaaS, Property or Financial Services is highly advantageous.
• Proven track record delivering multi-channel campaigns with measurable commercial results.
• Strong understanding of digital marketing, content, analytics and optimisation.
• Excellent stakeholder and project management skills.
• Commercially minded, creative and comfortable working independently.
• A proactive, adaptable approach suited to a fast-paced and evolving environment.
• A relevant Marketing, Communications or Business qualification is advantageous.
• Fluency in Afrikaans is advantageous