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  • Posted: Apr 1, 2026
    Deadline: Not specified
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  • Hugo is transforming the future of a continent by re-envisioning the future of its work. We exist to provide BPO excellence to our customers by investing heavily in the very best of African talent. African communities currently reap less than 2% of a BPO market worth a staggering $430 billion annually. We are changing this. Specializing in digital and AI o...
    Read more about this company

     

    Business Development Representative

    Role Overview

    • As a Business Development Representative, you will own new business growth by identifying, engaging, and closing opportunities with US-based companies. This is an individual contributor role focused on building pipeline, converting opportunities into revenue, and representing the company externally with credibility and consistency.
    • You will work closely with Sales, Marketing, and Revenue leadership to refine our go-to-market approach, bring new logos into the business, and help position our services effectively in a competitive B2B services landscape.

    Key Responsibilities
    New Business Development

    • Identify and pursue new business opportunities through outbound prospecting, market research, and relationship-driven engagement
    • Build and manage a healthy pipeline of qualified opportunities aligned with our ideal customer profile

    Sales Execution

    • Own the sales process end-to-end: lead qualification, discovery, proposals, negotiation, and deal closure
    • Engage prospects across multiple channels (email, LinkedIn, calls, and events) with a consultative, value-led approach

    Market & Customer Insight

    • Develop a strong understanding of customer challenges in areas such as data annotation, AI/ML operations, Trust & Safety, and customer experience workflows
    • Translate prospect pain points into clear, relevant solutions aligned with our offerings

    Cross-Functional Collaboration

    • Partner with Marketing on campaigns, messaging, and outbound initiatives that drive pipeline
    • Share structured feedback from the market to improve positioning, targeting, and sales materials

    External Representation

    • Represent the company at industry events, conferences, and community forums
    • Build personal credibility as a knowledgeable, trusted seller who adds value in every interaction

    What Success Looks Like

    • Consistent creation of qualified pipeline with US-based customers
    • Strong close rates driven by effective discovery and value-based selling
    • Reliable use of CRM and comfort working with activity metrics, pipeline, and forecasts
    • Trusted collaboration with Marketing and Revenue teams
    • A growing network and reputation within relevant buyer communities

    Qualifications & Experience
    Core Skills

    • Excellent communication, presentation, and negotiation skills
    • Proven ability to sell to US-based businesses in English
    • Strong prioritization skills and ability to manage multiple deals simultaneously
    • Data- and accountability-driven mindset; comfortable working with numbers and reporting
    • Curiosity and willingness to adopt new tools, including GenAI-enabled workflows

    Experience

    • 5+ years of experience in B2B business development or sales roles
    • Experience selling complex services or solutions; BPO, digital operations, or AI-related services is a strong plus
    • Demonstrated success building trusted relationships with senior stakeholders and decision-makers
    • Hands-on experience with tools such as HubSpot or Salesforce, Excel/Sheets, and presentation tools

    Nice to Have

    • Familiarity with the BPO or digital operations industry
    • Exposure to AI, ML, Trust & Safety, or customer experience functions

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Hugo Tech on careers.hugotech.co to apply

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