Campaign Manager at Go2Africa

Go2Africa is recruiting for an experienced Campaign Manager! This role requires the successful candidate to take ownership of Go2Africa’s campaigns and spearhead marketing project management. The Campaign Manager will plan, coordinate, implement, monitor and measure all campaign activity with the intent of creating leads and acquiring customers. They will also contribute to the planning and execution of other major departmental initiatives. These duties range from CRM emails to website enhancements. The ideal candidate will be detail oriented, have exceptional project management skills and be a pro-active problem-solver.

Key performance areas include:

Marketing Campaigns

• Database: List pulls and audience segmentation
• Creation: Working with design, content, dev to generate assets
• Deploy: Building and scheduling sends
• QA: All out bound campaigns
• Monitoring: Deliverability, IP strength, and spam issues, etc.
• Testing: A/B testing and optimisation
• Reporting: Measuring ROI, analysing insights for future campaigns

 Project Management

• Trafficking: Assign tasks to relevant team members between content, design, development and external stakeholders
• Monitoring: Ensure progress is made, holding to deadlines and budgets
• Reporting: Measuring ROI and providing insights where relevant

Qualifications:

• Tertiary Degree, specialising in marketing or Project management (essential)

Experience:

• Minimum 3 - 5 years’ marketing campaign / project management experience
• Experience in CRM
• Experience with email platforms (preferably MailChimp)

Knowledge of:

• Project management
• CRM systems
• Email platforms
• Understanding of current marketing trends