Category Brand Manager , Marketing at Amazon Web Services

DESCRIPTION

• As a brand manager, you will be responsible for executing the consumer marketing strategies for multiple product categories and market segments. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize customer campaigns. The ideal candidate is a self-starter who is able to prioritize and deliver on deadlines with minimal supervision, has the ability to persuade, inspire and motivate others and drive results. As a brand manager you must be comfortable in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. High judgment, ability to influence, analytical talent, exceptional communications, and eagerness to learn are essential to success in this role.

Key job responsibilities

• Identify and implement process improvements and opportunities for innovation and simplification in planograms and merchandising.
• Manage creative development and delivery of marketing assets
• Collaborate with creative lead on creative assets, providing creative direction and feedback to agency teams to ensure alignment with campaign goals and objectives.
• Develop, execute and maintain the planogram program across multiple categories.
• Own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement through post campaign analysis and reporting.
• Collaborate with internal teams and brands to drive test and learn campaign mechanics.
• Conduct in-depth analyses on site initiatives.
• Develop the category’s style guidelines, merchandising calendar, promotions.

BASIC QUALIFICATIONS

• Bachelors degree in marketing or equivalent
• 1+ years of professional non-internship marketing experience

PREFERRED QUALIFICATIONS

• Experience in e-commerce, start ups, advertising, commercial
• Experience in marketing or marketing research