RCL FOODS is a leading African food producer in South Africa with a market capitalisation of R13 billion and employing more than 20 000 people in operations across South and Southern Africa. We manufacture a wide range of branded and private label food products which we distribute through our own route-to-market supply chain specialist, Vector Logistics. ...
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We’re searching for a purpose-led trailblazer to lead our customer marketing team. In this role, you'll lead cross-functional partnerships between internal teams and customers, turning insights into shopper-first action. You’ll shape pricing, promotion, assortment, and in-store excellence - boosting profitability while elevating the plant-based shopper experience.
This isn’t just a job. It’s a chance to inspire communities, shift culture, and bring plant-forward living to life - at shelf and beyond.
Join a team that’s radically reimagining how kindness shows up in business - from boardroom to basket. Together, we’ll build a world that lives kindly, eats consciously, and grows responsibly.
Minimum Requirements
- A degree or diploma in marketing, business management or other relevant discipline (minimum 3 years)
- Valid Code EB drivers’ licence
Experience and Skills
- Minimum 3 to 5 years’ experience in category management and/or shopper marketing with demonstrated strength in:
- Category Management and Thought Leadership
- Net Revenue Management
- Shopper Understanding and Shopper Marketing
- Data analytics and insight generation using various data sources (e.g. Nielsen RMS & CPS, Circana, REX, Insights, ASK’d, etc)
Other core skills required:
- Budget planning and cost management
- Commercial acumen
- Project management
- Multifunctional skill base (financial, customer operations or marketing)
- Marketing and brand management
- Market research and interpretation
- Leadership standards and behaviours:
Growth Mindset
- Strategic Thinking
- Driven and capable of independent work
- Able to manage complexity and breadth while effectively managing time and conflicting demands
Duties & Responsibilities
Category Management
- Analyse shelf health (on-shelf availability, right forward share, best shelf position).
- Analyse pricing data (from relevant pricing tools) with corrective actions where out of strategy.
- Monitor product availability, visibility and affordability and consolidate feedback into actionable plans for the customer team to implement.
- Use and leverage specific category insights.
- Execute brand standards (brand DNA) and support development and execution of channel-specific brand standards.
- Measure and review category performance; margin and customer profitability.
- Create specific shelf planograms for customers/categories, ensuring fair share of shelf for all category participants
- Conduct periodic updates of planograms with new launches.
- Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency.
- Communicate with all account management and sales operations on any implementation initiatives to ensure smooth operation execution.
Information Analysis, Management and Reporting
- Provide detailed and precise reports to illustrate trends, predictions and relevant strategies, with a focus on NRM analytics.
- Analyse and interpret key data.
- Provide regular reports on category results, including NRM reports.
- Assist in the production of reports, data, presentations and any other items deemed necessary to support the sales function.
New Product Launches
- Develop and deliver new product launch plans in the trade, with required analysis and feedback.
- Support new product introductions for listing into mix.
Customer Relationship Management
- Ensure that critical customer information is available to the customer team.
- Identify customer information requirements.
- Follow up and ensure that sales team initiatives (customer plans) are effectively implemented with the identified customers.
- Prepare, analyse and present category reviews to customers and interact with customers on assortment analysis, category performance and ranging.
- Liaising and engaging internally with Supply Chain and the factory team
Category Planning
- Support the annual joint business planning process through data analysis and opportunity identification.
- Run customer-specific category management projects.
- Integrate research insights into the category process for actionable on-ground deliverables.
- Develop proposals and recommendations for customers in executing category management projects, including NRM initiatives.
- Liaise with the operations team to ensure smooth implementation, including NRM practices.
Performance Evaluation
- Measure and review category performance and customer profitability.
- Compile and consolidate business dashboards, scorecards and measurement.
- Conduct category performance analysis (incl. causes of deviation). Identify opportunities, including NRM opportunities.
Financial Management
- Manage the budgets within agreed limits and ensure that all initiatives are shown to be commercially sound, including NRM principles.
- Meet budgetary targets.
- Forecasting - working with the demand and customer teams in ensuring accuracy in category forecasting
Shopper Marketing
- Activate targeted shopper campaigns based on behavioural insights
- Translate shopper understanding into tailored in-store experiences and promotions
- Collaborate with the customer team to bring brand stories to life at shelf
- Align activation with channel dynamics and category roles for optimal ROI
- Support perfect store execution across touchpoints, ensuring consistency and impact
Deadline:27th July,2025
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