CDT Executive- Nutrition (Bryanston) at Nestle

Position Summary

To support the CDT Manager to develop the Category and Channel agenda within the market to deliver long term Category growth and profitably increase market share.

A day in the life of...

An CDT Executive:

Support in developing and driving internal alignment of commercial strategies & plans to win externally:

• Support the CDT Manager in leading the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key Category, Brand, Channel, Shopper and Customer growth opportunities and activation platforms
• Support the CDT Manager in establishing winning commercial propositions and the development of customer and field sales plans.
• Utilizing category analysis, shopper insights and other available analytics/tools to drive solutions for customers and channels
• Partner with Brand and Sales Teams to develop actionable insights that will support Category driving initiatives
• Bring independently the total category and total channel perspective to the strategy and planning process
• Track the execution of plans, identifying eventual gaps, proposing actions to close the gaps

Translate category drivers into actionable plans that deliver category growth and secure more support from customers for our brands:                                                                                                 

• Support the CDT Manager in defining growth opportunities and main drivers for the category based on shopper data, customer needs and consumer demand moments
• Assist in the development of a strong category growth story reflecting consumer, shopper, channel & customer dynamics
• Support the CDT M and CDT function in being the expert that is able to represent the Category to the Customer supporting Sales & Marketing to win in the market
• Support the CDT Manager in leading and facilitating the omni-channel category strategy development process with key internal stakeholders and ensures clear linkage between the market business strategy (MBS), brand, channel and customer strategy

Ability to gather and apply understanding of shopping missions, purchase behavior and motivation:                                                                                                            

• Gathering insights: Ensure that shopper understanding is available to support category and customer strategic decisions
• Support in developing the capability of commercial functions (Marketing, Sales, Field) to ensure shopper behavior is understood and applied to build stronger category stories and customers plans
• Translating insights: Support through data and analysis and where possible lead the generation of shopper understanding and interpret relevant sources of information and translate them into actionable insight relevant to category, brand, channel and customer
• Develop key initiatives in order to attract and convert more shoppers to the category
• Peripheral Vision: Monitor and report on micro and macro shopper trends, implications and opportunities, leveraging supplier, customer and Nestlé global network and tools to guide internal and external customers to future growth opportunities
• Understand omni-channel landscape, prioritize relevant physical & digital store formats, define Picture of Success for each category, by channel
• Understand the channel dynamics and prioritize them based on shopper centric insights and missions (relevant physical & digital store formats)
• Develop channel solutions and contribute to build commercially aligned business cases and key initiatives that address the opportunity for future channel growth leveraging our categories strategies
• Identify opportunities within all prioritized channels to execute the key category initiatives ensuring a frictionless on-line/off-line experience
• Define the picture of success for the category in each prioritized channel and enable its implementation, continuous review and optimization
• Assist the CDT manager in defining business strategy to win in each priority channel
• Deliver profitable value sales growth and optimize customer margin, through improved return on trade investment and active mix management:                            
• Build an understanding and support the CDT manager in using the full range of revenue and profit levers (e.g. brand pricing & promotional strategy, customer & trade investment, mix management) to drive profitable growth for both Nestlé (NNS/kg, %MC) and the customer (% and $ trade margin).
• Contributes to aligned brand pricing & promotion strategies across the portfolio with marketing, sales & finance through robust consumer & shopper understanding, channel & customer dynamics and competitive landscape.
• Supports in defining & executing the optimized Pack Price architecture (right pack at the right price in the right channel & ensuring profit expectations of both Nestlé & customer are satisfied) through fully understanding consumer, shopper & customer needs across prioritized channels
• Has a basic knowledge of trade investment composition & structure across customers to ensure optimal counterparts are in place, to execute against aligned portfolio & brand pricing strategies & drive return on investment

Efficiently drive availability & visibility in physical and digital stores through perfect execution of Picture of Success: 

• Provide consistent shopper messaging across all Picture of Success touch points
• Track the success of the overall execution of the category Picture of Success by channel, working cross-functionally to enhance the storytelling proposition
• Supports the CDT manager in developing clear promotional guidelines/policies across our channels & customers based on agreed brand pricing strategies, infused with consumer & shopper insights. 
• Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve return on investment
• Build customer satisfaction, trust and mutual growth, through agreed business plans that meet customers needs:                                                                                                                             
• Brings actionable insights which will inspire customers to implement aligned category strategy and initiatives
• Support the customer teams to create a compelling story that establishes a connection between our customers and our initiatives to grow the category by addressing shopper needs

What will make you successful

• 3-4 years relevant commercial experience within Category Account Management, Trade Marketing or Channel Marketing
• Cross Functional Teamwork
• Category Management
• Someone passionate about data and insights
• Must be an analytical person
• Understands and enjoys category, shopper and consumer goods
• Degree/Diploma in Sales & Marketing, Finance or related