Channel Manager: E-Commerce at Lactalis South Africa

Job Description    

• Join Lactalis and take on the challenge of developing and implementing the E-Commerce strategy for the business to grow our market share and profitable revenue in this channel.                                                      

Required Skills    

• 3yr Marketing/Commercial degree
• 5-7yrs Brand, Channel or Commercial experience (FMCG Manufacturer or Retail ideal)
• Strong numerical, analytical and presentation skills
• Ability to build relationships and collaborate with internal and external stakeholders
• Innovative thinker and passionate about all things digital  

Duties & Responsibilities    

• Grow volume, net sales, market share and profitability for E-Commerce channel
• Work with Marketing and Sales stakeholders to build and implement the E-Commerce strategy
• Build strategic relationships with customers (Shoprite, PnP, Spar) to position Lactalis as the key partner to grow the dairy category sales online
• Grow our digital presence and engagement on the key customer platforms (eg Sixty60, ASAP), developing brand campaigns with Marketing team and customer Media owners (eg Rainmaker)
• Build Promotional strategy and Customer Activity calendar for E-Commerce platforms, ensuring alignment with Brand and Key Account strategies
• Coordinate with Key account management and customers to ensure Lactalis product portfolio and ranging is optimised to drive customer experience and grow the dairy category
• Manage trade marketing budget, pricing and promotional investment for E-Commerce channel
• Oversee data analysis, identifying insight to enhance the customer experience on E-Commerce channels and further drive sales revenues
• Enhance the E-Commerce knowledge and capabilities amongst the Marketing and Sales teams