Channel Marketing Manager at CallCabinet Corporation

About the job

• The success of CallCabinet is attributable to our immensely talented and dedicated team members and our innovative technology. We are searching for driven marketing professional to join our growing corporate marketing department as a Channel Marketing Manager. This role provides a fantastic opportunity to make an immediate impact within a highly visible role at CallCabinet. The ideal candidate will have prior experience with the full spectrum of marketing functions, including advertising, branding, digital marketing, email marketing, and social media.
• The Channel Marketing Manager will be responsible for partner enablement by creating programs, processes, incentives, and materials that measurably impact the channels you support, delivering ROI for us and our partners. Campaign ownership will also include execution for digital marketing campaigns, events, collateral, training, and other marketing activities as needed. The Channel Marketing Manager must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Key Responsibilities:
The ideal candidate will work with the global sales teams to create and implement channel marketing efforts on a global level, including partner co-marketing, demand generation campaigns, event coordination, design coordination, and promotional items. Additional responsibilities include:
Manage MDF programs

• Develop and implement sales tools for CallCabinet channel partners (including Carriers, MSPs, and VARs) that contain unique value-selling benefits for each audience, including toolkits, product demos, marketing collateral, webinars, and training support materials
• Ensure channel partners are trained and have all necessary materials to successfully market and sell Atmos by CallCabinet
• Develop tradeshow and/or roadshow co-marketing opportunities with key partners
• Develop Lunch and Learn opportunities with key partners to drive top of mind awareness
• Develop new version/feature launch strategies and execute the launch across the channel
• Adapt corporate marketing materials and sales tools for the channel partners, including presentations, signage, collateral, and promotional items as needed
• Create, disseminate, and manage a broad range of channel communications, including monthly newsletters, weekly updates, quarterly communications, and revenue-focused drip marketing initiatives
• Work closely with creative services and sales operations to develop, launch and maintain the CallCabinet partner portal infrastructure, including internal and external training for portal navigation, lead registration and best practices tips to maximize the partner portal
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis
• Manage campaign budgets to optimize and control spending

Desired Skills / Experience:

• At least a BA/BS degree in marketing, a related technical field, or equivalent work experience
• 3+ years of marketing experience, with at least 1 year of experience in B2B tech or channel marketing
• Experience with marketing IT systems such as CRM & marketing automation tools
• Knowledge and understanding of MDF programs and B2B selling
• ROI management
• Excellent interpersonal and communication skills, with the ability to gain consensus, influence partner behaviour, and build strong relationships with people at all levels of the organization and across departments and geographies
• Critical thinker with a knack for problem-solving
• Effective in a variety of formal and informal presentation settings gains positive attention, changes tactics that aren't working

This Role Offers:

Competitive compensation plan

• Access to a suite of products to ensure success
• Strong existing channel relationships with marquee customers and distributors
• A strong culture of mentorship and career advancement
• The Channel Marketing Manager will report to the leadership team based at CallCabinet’s global headquarters in Boca Raton, Florida - USA. The Channel Marketing Manager will support CallCabinet’s global network of channel partners, which will require flexibility in the hours of availability Monday through Friday