Chief Director: Marketing, Communication & Media Relations at Department of Trade, Industry and Competition

REQUIREMENTS :

• B degree (NQF 7) in Communications/Public Relations/Journalism or Marketing Management.
• 5 years of relevant experience at senior management level in communication / public relations.

DUTIES :

• Public and Stakeholder Engagement: Develop and implement a comprehensive stakeholder engagement and public education framework for the dtic. Plan and host stakeholder engagement sessions and manage the dtic's events and outreach programme. Develop and oversee Customer Relationship Management (CRM) systems and support public appearances of political principals.
• Strategic Marketing Positioning: Lead integrated, multimedia marketing campaigns across digital, broadcast, print, outdoor and community media platforms. Drive the dtic's international marketing communication programme in alignment with government initiatives and in collaboration with GCIS, DIRCO and Brand South Africa. Manage creative work, media buying and digital communication programmes using clear performance metrics.
• Internal Communication: Develop and manage the implementation of the internal communication plan across the organization. Provide strategic communication counsel to the Ministry, Director-General and Executive Board on reputational risks. Oversee interactive sessions between leadership and employees.
• Media Relations & Public Relations: Develop and implement the dtic's media strategy, crisis communication protocols and issues management framework. Oversee media monitoring, rapid response and regular reporting on media coverage to top management. Manage the dtic's reputation and public confidence proactively.
• Corporate Communication: Oversee the development and production of all corporate communication and promotional material (audio-visual and print). Develop the dtic's publishing and production framework, ensuring all material aligns with the editorial policy, style guide and Corporate Identity manual.
• Management of the Chief Directorate: Provide strategic leadership in the development and execution of the Annual Performance Plan and Operational Plan. Manage the Chief Directorate's finances, including a budget of R50 million, procurement, expenditure and assets.