Commercial Excellence Manager AME at Syngenta

About the job
Role Purpose:

• Lead commercial excellence initiatives to drive growth by developing sales and marketing capabilities, implementing high-performance management best practices, and focusing on Go-to-Market (GTM) strategies, Field Force Effectiveness (FFE), and CRM, Data, & Analytics.

Accountabilities:

• Develop deep commercial expertise across AME through a Best Practice Sharing Platform, enhancing collaboration and knowledge exchange by leveraging resources from AMEA (MaSE team).
• Collaborate with BA Heads, country managers, to identify areas for improvement, new capability needs, and develop roadmaps focusing on processes, people and technology, while tracking progress.
• Part of GTM, leads Field Force strategy and design in the BA’s following MaSE methodology and supports Commercial teams in the implementation phase
• Provide support and guidance to country teams in defining and implementing CRM strategies aimed at ensuring systematic grower data capture.
• Collaborate with the Global team to bolster AME Data & Analytics initiatives, leveraging insights for strategic decision-making and continuous improvement in Digital marketing projects.
• Identify core issues and improvement areas within the business areas, synthesizing findings, and developing recommendations in collaboration with CU leadership.
• Build capabilities within the sales organization through leading workshops, trainings, and coaching sessions, acting as a change agent to drive business improvement.
• Provide subject matter expertise and guidance to country projects, including initiatives such as distributor trainings, to enhance customer intimacy.
• Ensure that all initiatives and strategies are aligned with overall business objectives and integrated across different functions and countries.
• Work with the BA’s to develop and implement change management strategies to support the adoption of new processes, technologies, and practices across teams and regions.

Qualifications

Knowledge, Experience & Capabilities

Critical experience and knowledge

• Relevant commercial university degree or equivalent
• MBA or post grad degree advantageous
• Proven leadership skills
• Understanding of competitive environment
• Proven ability to understand customer and country’s needs, structure and business drivers.
• Product management and line management experience
• Agribusiness experience: knowledge of cropping practices and crop protection products
• Good English Communication (written and spoken)

Critical technical and professional capabilities

• In-depth Marketing and digital marketing knowledge
• Digital savviness
• Excellent communication skills
• Excellent project management, ability to prioritize, and organization skills with detail-oriented mind-set.
• Demonstrate a constant self-driven and innovative attitude.
• Solving complex problems with new solutions
• Translating Global, Regional policies and direction for own area of influence
• Advanced skills in excel and MS Office PowerPoint

Critical leadership capabilities

• Engage and inspire
• Judgment
• Planning
• Strategic thinking
• Analytical thinking