Communications and Branding Specialist at Nedbank

Job Purpose
To assist the Communications/Brand Manager in the formulation of the communication strategy and the annual communication plan; and conceptualise, plan, implement and monitor the assigned Business Unit/Segment/Product/Brand Property’s internal and/or external communications programmes with the objective of influencing the perceptions of targeted stakeholders and enhancing the relevant units and Nedbank’s image and reputation

Job Responsibilities

• Assist to manage communication/ brand projects from the initial strategy stage to concept development, design execution (often illustration) and right through to final artwork.
• Assist with Graphic design, website design, and/or web development, which involves the aspects of creating, improving, and testing a website layout, content production and graphic design.
• Assist to manage large quantities of data and reassemble it in an engaging format, through understanding all the stakeholders.
• Assist to manage all aspects of communications coverage enterprise wide (including all subsidiaries) to ensure enhanced communication and collaboration.
• Assist to meet relevant communications guidelines to ensure compliance to the Nedbank brand and trademark policy.
• Verbal and written engagement with internal and external stakeholders that promote the brand; marketing and business strategies and objectives, with the client at the centre.
• Develop and maintain effective professional relationships with essential internal and external stakeholders to promote the communications objectives and enable the Nedbank voice in the market place (with the client and centre of all communication).
• Develop and/or assist the development of communications strategies across the applicable/relevant spectrum of communications disciplines including: reputation management, media, public relations, internal communications, brand marketing, advertising, marketing, digital, social media and new media and production of materials to deliver on business objectives.
• Assist to manage communication/ design projects to improve business awareness/processes and systems by identifying and recommending effective ways to communicate faster enterprise wide.
• Support to help conceptualise and translate the strategic vision for the risk function and Nedbank strategy to an engaging format.
• Apply knowledge of the communications field, industry, and trends by providing advice, inputs and recommendations on business strategies, marketing initiatives and plans and campaigns

People Specification

• 2 years as a communications specialist and or Graphic/Web designer and/or communications co-ordinator
• Experience in an information design, communications, marketing, journalist or correspondent role
• Experience in developing and implementing media, advocacy and marketing communication initiatives/campaigns
• Layout and editing of Reports
• Execution abilities and capabilities
• Writing and editing of copy, articles, press-releases, social media feeds, etc. Networking and relationship building skills
• Working with stakeholders/groups to identify alternative solutions to enhance communication

Minimum Experience Level

• 2 - 3 years experience within a Risk Management environment

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Tertiary qualification (specialising in Graphic design, Web design or Visual communications)

Type of Exposure

• Analysing situations or data that require an in depth evaluation of multiple factors
• Working with a group and individually to identify alternative solutions to a problem
• Developing ways to manage risks
• Building and maintaining effective cross-functional relationships with internal and external stakeholders
• Analysing and interpreting qualitative and quantitative data
• Interacting with various levels of management
• Influencing stakeholders to obtain buy-in for concepts and ideas
• Comparing two or more sets of information
• Providing professional advice/opinion
• Using different approaches in new work situations

Technical Competencies

• Adobe InDesign
• Adobe Illustrator and/or Canva
• Adobe Photoshop
• Photo-editing skills
• Adobe Dreamweaver
• Layout skills
• Microsoft Word templates
• Microsoft PowerPoint templates

Behavioural Competencies

• Customer/client awareness
• Excellent communication, business writing and presentation skills. Informed about the latest acceptable trends in language use and report writing
• Dedicated to continual development and learning in order to develop self and others
• Innovation and renewal
• Team player
• Interpersonal awareness and relationship building
• Excellence orientation and high standards
• Effective planning, organisational and time management skills to coordinate work
• Service excellence
• Value-based (especially Integrity, Respect, Accountability, Client-driven, People-centred) and strong Ethics
• Inspiring Excellence (Constant enhancement and improvement)
• Digital: Tech savvy