Communications Officer - SPARK Schools Support - 2024 at SPARK Schools

Responsibilities:

• Develop, write and edit marketing and communications materials, including but not limited to email (internal and external), press releases, blog posts and social media content.
• Ensure brand communications are aligned to the intended audience and that the audience’s communication strategy is applied consistently across all channels.
• Ensure organisational initiatives and projects are successfully communicated to employees and any other relevant stakeholders.
• Schedule the distribution of communications in alignment with company initiatives and project milestones.
• Conduct social media analysis (including competitor analyses) using social listening tools and deliver standardised as well as ad hoc custom social media reports.
• Manage the company’s public relations (PR) agency deliverables, ensuring quality control and that deadlines are always met.
• Collaborate cross-functionally, including with SPARK’s school leadership teams, to generate PR content and create coverage opportunities.
• Gather, draft and refine content to maximise PR opportunities as they arise.
• Collaborate with the organisation’s PR Agency and media to strategically address any crisis communication needs which affect SPARK’s reputation.
• Ensure the accessibility of communication tools to various stakeholders, e.g. presentation templates, email templates, and photography.
• Track analytics and create reports detailing the performance of communications campaigns.
• Design and develop effective communication processes, procedures and policies for various stakeholder groups, scenarios and objectives, including training materials as required.
• Research and analysis of trends and new technologies within the communications discipline and adoption recommendations.

Requirements

Qualifications:

• The ideal candidate will possess the following qualifications:
• A degree or diploma in journalism, communications, public relations, marketing or advertising management.

Experience:

• 2-4 years of experience in marketing communications or a closely related field.
• Experience working with social listening tools and social media management tools is essential.