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  • Posted: Nov 19, 2020
    Deadline: Not specified
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    Since our establishment in 1918, Sanlam has been a prominent part of the South African business landscape. We have always held a long-term view of how business adapts to the demands of the environment in which it operates. Today, in a dynamic world, we see an evolving set of social, economic, political and environmental imperatives that require our skilful ...
    Read more about this company

     

    Consultant: Public Relations: Group Brand

    What will you do?

    The public relations consultant will be responsible for assisting the Head of Group PR in building and maintaining a favourable public image for the company, as well as building strong relationships with its clients. This includes generating pro-active, positive, earned media coverage and opportunities by developing and executing effective communications and public relations programs and stakeholder relations.

    Exceptional writing, editing and very strong project management skills are non-negotiables for this role.
    Public relations is all about taking care of proactive reputation. The work of a Public Relations Officer (PRO) involves planning, organising and conducting activities that will have a positive impact on the company's reputation, policies, products and services and gaining public attention.

    What will make you successful in this role?

    • Managing all Group brand advertorials
    • Building relationships with relevant internal and external stakeholders
    • Identifying unsolicited PR opportunities
    • Co-ordinate group publicity campaigns (working with Group Office and BU leads, through amongst others, strong media contacts and professional writing and providing support on PR strategies and tactical PR campaigns
    • Media relations - build, maintain, enhance
    • Editing and writing selected communiqués
    • Writing - media releases, speeches, content generation (feature articles, thought leadership articles, etc.) briefing docs, etc.
    • Collaborating with Group social media team to leverage PR opportunities
    • Leveraging of all external PR activities to internal Sanlam stakeholders
    • Monitor, analyse and communicate PR results on a daily basis
    • Maintaining professional client relationships
    • Managing status reports, activity schedules and monthly PR reports
    • Collaborating with personnel of Brand, Marketing and Communications across the business
    • Devising and coordinating photo opportunities
    • Updating PR related news and messages on the company’s website
    • Cluster support - guidance/direction; alignment of communication
    • Generate media monitoring and analysis reports
    • Evaluation and measurement of all PR efforts to ascertain value
    • Assisting Head of PR with projects, campaigns and building a positive profile.

    Qualification And Experience

    • Degree or Diploma with 8 years related experience.

    Knowledge And Skills

    • Corporate Communications
    • Public Relations
    • Reporting and Administration
    • Quality, compliance and accreditation
    • Business Process

    Method of Application

    Interested and qualified? Go to Sanlam on careers.sanlamcloud.co.za to apply

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