Consultant: Public Relations: Group Brand at Sanlam Group

What will you do?

The public relations consultant will be responsible for assisting the Head of Group PR in building and maintaining a favourable public image for the company, as well as building strong relationships with its clients. This includes generating pro-active, positive, earned media coverage and opportunities by developing and executing effective communications and public relations programs and stakeholder relations.

Exceptional writing, editing and very strong project management skills are non-negotiables for this role.
Public relations is all about taking care of proactive reputation. The work of a Public Relations Officer (PRO) involves planning, organising and conducting activities that will have a positive impact on the company's reputation, policies, products and services and gaining public attention.

What will make you successful in this role?

• Managing all Group brand advertorials
• Building relationships with relevant internal and external stakeholders
• Identifying unsolicited PR opportunities
• Co-ordinate group publicity campaigns (working with Group Office and BU leads, through amongst others, strong media contacts and professional writing and providing support on PR strategies and tactical PR campaigns
• Media relations - build, maintain, enhance
• Editing and writing selected communiqués
• Writing - media releases, speeches, content generation (feature articles, thought leadership articles, etc.) briefing docs, etc.
• Collaborating with Group social media team to leverage PR opportunities
• Leveraging of all external PR activities to internal Sanlam stakeholders
• Monitor, analyse and communicate PR results on a daily basis
• Maintaining professional client relationships
• Managing status reports, activity schedules and monthly PR reports
• Collaborating with personnel of Brand, Marketing and Communications across the business
• Devising and coordinating photo opportunities
• Updating PR related news and messages on the company’s website
• Cluster support - guidance/direction; alignment of communication
• Generate media monitoring and analysis reports
• Evaluation and measurement of all PR efforts to ascertain value
• Assisting Head of PR with projects, campaigns and building a positive profile.

Qualification And Experience

• Degree or Diploma with 8 years related experience.

Knowledge And Skills

• Corporate Communications
• Public Relations
• Reporting and Administration
• Quality, compliance and accreditation
• Business Process