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We are seeking a Marketing Manager to strengthen our consumer marketing efforts in South Africa and key Sub-Saharan Africa markets. This role focuses on acquiring new consumers and boosting consumption and retention for both our Free and Subscriber businesses.
What You'll Do
Lead extensive campaign launches in South Africa and implement smaller campaigns in other Sub-Saharan African markets. This involves close collaboration with local and global cross-functional teams
Apply on-platform and off-platform data to uncover consumer insights, advising campaign strategies and marketing approaches that align with regional market opportunities and business objectives
Work closely with internal and external partners to develop comprehensive marketing briefs, encompassing creative and media mandates
Drive initiatives in high-opportunity markets to achieve acquisition goals and build brand awareness through non-traditional media channel
Partner with on-ground agencies and vendors to identify relevant local touchpoints for brand awareness, consideration, and conversion
Conduct in-depth analysis of campaign performance to extract takeaways that will build future strategies
Collaborate to adapt outstanding global marketing efforts to be locally relevant
Work with cross-functional teams to implement local marketing and music activities
Who You Are
Minimum 4-5 years in marketing and brand management in South Africa, with exposure to other Sub-Saharan African markets
Extensive experience in brand, consumer insights, digital marketing and/or project management. Proven track record to lead cross-functional teams in delivering major new products or services within digital businesses, FMCG or retail
Deep understanding of consumer insights and a demonstrated ability to translate these insights into effective campaigns
Strong analytical and quantitative skills, capable of using data and metrics to justify requirements, features and drive marketing efficiency
High attention to detail and a track record of independently running multiple, competing priorities simultaneously
A collaborative working style
A bias for action and a strong work ethic
Where You'll Be
This role is based in Johannesburg, South Africa
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
Gmail
Yahoomail