Content Lead - DBN (Umhlanga) at BETSoftware

You Bring:

• Bachelor's degree in literature, journalism, marketing, communications, or similar.
• A minimum of 3 – 5 years of experience in content creation, marketing, communications, or similar.
• A minimum of 4 – 6 years’ experience in a managerial role.
• Digital content production experience is a prerequisite, including proficiency in photography, motion graphics, or videography.
• Proficiency in editing is essential for the role.
• Copywriting skills would be beneficial.
• Experience in developing digital marketing content plans and strategies is also required.
• Hands on experience with MS Office and WordPress.
• Basic technical knowledge of HTML and web publishing.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Good organisational and time-management and attention to detail skills.
• Exposure to managing projects from inception to execution.
• Good knowledge of content and layout design tools such as Adobe InCopy, InDesign, SEO, SMO, PPC.
• Excellent written and verbal communication skills.
• The ability to keep abreast of content and consumer trends and advancements in technology.
• Strong aesthetic skills with the ability to combine various colours, fonts and layouts.
• Attention to visual details.
• Ability to meet deadlines and collaborate with a team.

What You’ll Do:

• Writing, editing and proofreading content. This should be done before publishing SEO content pieces.
• Writing clear marketing copy to promote our products/services and for events and publications.
• Proposing content concepts in an engaging way for projects and implementing them seamlessly once approved.
• Leading a team of writers and overseeing content creation for the company website.
• Liaise with content writers to ensure brand consistency.
• Conceives and executes advertising and content consistent with agreed brand strategy.
• Provide editorial, creative and technical support to team members.
• Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
• Formulating a cross-platform content strategy.
• Interpreting creative direction and technical information and turning them into persuasive and compelling content.
• Brainstorm with team members to develop new ideas.
• Build a following on social media.
• Develop content strategy aligned with short-term and long-term marketing targets and to effectively reach the desired target audience.
• Create and publish engaging content. Manage the created content across all platforms, including email and social media.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Ensure compliance with law (e.g. copyright and data protection).
• Stay up-to-date with developments and generate new ideas to draw audience’s attention. Researching content and consumer trends to ensure that content is relevant and appealing.
• Track web analytics to ascertain content engagement levels.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Tracking consumer and content analytics and generating reports and presentations.
• Identify customers’ needs and gaps in our content and recommend new topics.
• Keeping up-to-date with content trends, consumer preferences, and advancements in technology.

Manage Content including Creation and Distribution:

• Accountable for the overall distribution of content through various channels, including media, website, social media and various internal communication channels.
• Resource and manage communication content, guidance and review for all collateral and messaging for a mix of internal and external audiences.
• Manage and ensure quality is retained on platforms for BET content.
• Support fundraising /sales focus.
• Support the stakeholders to implement marketing strategy for BET and for fundraising by managing creation and flow of content.
• Align communications strategy with engagement objectives.

Team Management

• Lead, motivate, and support a growing team within a time-sensitive and demanding environment, including career development plans and problem resolution.
• Recruitment and setup of Teams to support business needs and growth.
• Review of performance and implementation of performance appraisals.
• Conduct training needs analysis to highlight training gaps and strategies to rectify these.
• Ensure that clear goals are communicated to the team by delegating tasks and setting reasonable deadlines.
• Oversee the day-to-day operation of the team.