Content Marketing Manager - EMEA at Collinson

Purpose of the job

• As Content Marketing Manager in EMEA, you will be a key member of a dynamic, high-performing marketing team, responsible for shaping and executing a powerful, integrated content marketing strategy to build Collinson’s position as the strategic partner and value driver for clients and partners, and unique travel experiences for consumers.
• In this role, you will lead the development, management, and delivery of a compelling content marketing strategy across key audiences.
• Working closely with regional and global marketing teams, business stakeholders, and specialist agencies, you will oversee the creation and distribution of high-impact, audience-centric content across multiple channels, including earned, owned, and paid media.
• This role demands a strategic content marketer with a talent for storytelling, proven experience in B2B2C environments, and a passion for creating impactful, audience-driven content that drives brand relevance and deepens engagement across diverse markets.

Key Responsibilities

Content Strategy & Planning

• Develop and execute a regional content marketing strategy aligned with global brand positioning, regional business goals, and market-specific insights.
• Collaborate with regional marketing across growth and lifecycle, as well as cross functional teams to align content initiatives with key campaigns, launches, and regional objectives.
• Identify and cultivate high-impact content partnerships with leading industry bodies, business, travel and luxury lifestyle publishers, and associations.
• Adapt and localise global content and campaigns for EMEA audiences, ensuring cultural resonance and market relevance.

Content Creation & Management

• Create, commission, and manage high-quality content across formats including but not limited to thought leadership articles, press releases, eBooks, case studies, videos, infographics etc.
• Ensure content reflects brand tone of voice, values, and is optimised for SEO, engagement, and conversion.
• Manage regional agencies, media outlets, freelance writers, and creative/association partners to deliver content needs and secure impactful media coverage.
• Maintain an “always-on” content marketing calendar aligned with business priorities to drive demand generation, nurture leads across the funnel with persona-targeted content and reinforce brand positioning.
• Develop and execute a proactive regional PR strategy that enhances the reputation of the Collinson and Priority Pass brands. Channel Management & Distribution
• Plan and manage content distribution across owned (web, email, social), earned (PR), and paid channels in EMEA.
• Work closely with social media and digital teams to execute, boost reach and visibility of regional content.
• Identify and leverage key industry and partner platforms for regional thought leadership and amplification.

Performance Measurement & Reporting

• Define and track KPIs for content strategy and performance
• Use tools to track, analyse, and report on the effectiveness of content and PR activity, demonstrating ROI, reach, engagement, and contribution to business outcomes.
• Provide regular updates and insight reports to key internal stakeholders across the business.

Stakeholder Collaboration & Relationship Building

• Foster strong working relationships with global and regional marketing teams, EMEA leadership, and cross-functional teams, ensuring alignment of messaging, campaigns, and communications priorities.
• Act as the regional content lead, collaborating with global brand/content teams to ensure alignment.
• Champion content excellence across the region, advising on messaging, storytelling, and best practices.

Knowledge, skills and experience required

• 6–8 years’ experience in content marketing, marketing communications, or a related discipline, ideally within a regional or global B2B2C environment.
• Exceptional written and verbal communication skills in English, with a strong portfolio demonstrating the ability to craft compelling content across multiple formats (e.g. articles, social, thought leadership, video scripts, campaign copy).
• Proven track record in delivering omni-channel content marketing campaigns—including social media, PR, thought leadership, partnerships, and digital content that supports brand and commercial objectives.
• Strong project and stakeholder management skills, with the ability to prioritise, collaborate across functions, and deliver high-quality work to tight deadlines.
• Meticulous attention to detail, ensuring clarity, consistency, and accuracy across all communications and channels.
• A genuine passion for storytelling, content strategy, and audience engagement, with a commercial lens and brand-led mindset.