Content Marketing will unlock the gold that exists within our merchant base through content strategy and creation of various types of downloadable or online content and blog articles to expand Yoco’s digital footprint, awareness, community, and leads. This role requires a high level of creativity, attention to detail, and project management skills. The ideal candidate will have a deep understanding of multi-channel content marketing across the entire customer journey; excellent writing, editing and curation skills and the ability to balance strategic and tactical responsibilities.
Make a difference to the South African economy by providing businesses with the tools and support to grow their businesses and revenue streams whilst building an eco-system of entrepreneurs and small to medium business owners. You will gain exposure to the inner workings of a fast-growing startup. From day one, you will be given the opportunity to drive innovation and execute strategies that will take Yoco to the next level.
ROLE | WHAT YOU WILL BE DOING?
Key Responsibilities:
- Partner with growth, brand marketing and sales teams as well as product marketing to develop a content strategy and monthly editorial calendar.
- Use data and insights to derive relevant content which will appeal to Yoco’s various buyer personas.
- Constantly evolve the Yoco Blog (https://www.yoco.co.za/blog) into a complete, comprehensive and valuable content resource tool for our current and prospective merchants.
- Experiment with new content formats and innovative methods to deliver and present content and thought leadership.
- Manage a team of freelance writers, videographers and agencies who will assist with content production with strong briefing and feedback skills.
- Create and optimise content on website and blog to drive and grow traffic, build brand awareness, solicit prospect interest and engagement, and generate demand.
- Manage, measure, track, and report on content metrics to evaluate campaign results and effectiveness across channels.
IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?
Key requirements to perform responsibilities:
- Marketing degree or diploma or equivalent relevant working experience.
- +5 years experience in a content creation and strategy role.
- A strong portfolio of original writing including narrative writing, interviews, business stories, learning materials and guides - preferably both B2B and B2C.
- Experience with Wordpress.
- A a strong SEO skill set, from implementation of on-page SEO best practices to creating content around highly-trafficked SEO terms.
- Experience with creating a content strategy that aligns with marketing, sales, and product goals.
- Strong knowledge of online & digital marketing techniques for inbound marketing.
- Knowledge of website and email design and conversion optimisation is a strong plus.
Bonus points/nice to have:
- Previous experience in Fintech and a startup environment
THE YOCO FORMULA - HOW WE CREATE VALUE
The Yoco formula is a validated approach to work and a set of behaviours that create maximum value for our customers and help us grow.
Core Values - Our way of working to create value & grow
- Stay Connected
- Make Space to Explore
- Keep it Simple
- Master your Craft
Leadership Principles - How we show up, engage & treat each other
- Get to know each other personally
- Say what you think and challenge me directly
- Be courageous and focus forward
- Don’t let ego get in the way
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