Content Partnerships Manager - Sports and Gaming at TikTok

• The Content Partnerships Manager Sports and Gaming sits within our TikTok Operations team, whose goal is to understand and champion the needs of our creators and communities, and build a strong and trusted global brand. You would be focused on growing the Sports and Gaming content ecosystem for Sub-Saharan Africa within TikTok and this will entail working with partners; from athletes and gamers to creators, other Sports and Gaming public figures, content partners, media, sports federations, gaming institutions and other stakeholders within the Sports and Gaming ecosystem.
• As the Content Partnerships Manager, you will develop innovative approaches and tactics, for different sports and gaming stakeholders in Sub-Saharan Africa (existing and new), to foster an enticing ecosystem of diverse video content on TikTok.
• In this role, the ideal candidate will be someone who enjoys working with creators and someone who enjoys managing identified key initiatives or programs that are globally/locally relevant. You will be someone that has a passion for sports, gaming, great content, an extensive understanding of both traditional and digital media, as well as TikTok's unique value proposition, and a proven background of working with relevant partners to find success and generate data-driven experiences.

Responsibilities:

• Manage a medium-sized portfolio of PGC/PUGC accounts for the Sports and Gaming content vertical in Sub-Saharan Africa, executing strategy by developing customized tactics that are aimed at content quality, publish quantity growth, and account growth.
• Identify, recruit, and onboard high potential creators public figures, and partners through engaging one-on-one communication via email and social media channels, as well as at live events, and manage day-to-day relationships with a portfolio of Sports and Gaming creators.
• Facilitate creating, planning, and executing Sports & Gaming creators, public figures, and partners-facing initiatives, programs, and events, including identifying new localized opportunities to increase engagement for all creators-related activities and partnerships.
• Responsible for the operational performance of Content Creators, and assisting their content performance on a daily basis vis a vis your day-to-day tasks such as partnership operations and activations, relationship maintenance, and educational material preparation.
• Lead on and Support local campaign setup, execution, reporting, and optimization to drive performance indicators in alignment with team objectives.
• Perform deep-dive analysis on creators' content performance, review data, and effectively implement strategy while identifying areas of success and needed improvement.
• Collaborate with regional cross-functional teams to optimize campaign integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.
• Closely monitor the sports and gaming landscape, supporting day-to-day partner management, developing narratives as well as tentpole strategic and cross-functional initiatives to ensure our partners are positioned for success and our users have access to the best local content and community possible.
• Project management and administration of day-to-day partnership activities and drive organic performance growth across Sports and Gaming creators, public figures, and partner accounts.

Qualifications

• Bachelor's Degree or above, with a minimum of 3+ years of work experience in sports/gaming-focused agency or ecosystem.
• Knowledge of the content partner Sports and Gaming landscape and video content platforms across Africa.
• Understanding of local content partner ecosystem industry.
• Deep understanding of the mobile ecosystem and, in particular, the sports and gaming space.
• Ownership to cover the whole partner and creator acquisition chain (pitch, acquisition, retention, partnership).
• Possess strong collaboration skills and you're able to work in a dynamic, exciting environment.
• Demonstrated organizational skills with the ability to handle multiple tasks simultaneously in a fast-paced environment.
• Strong communication and time management skills, creative and energetic.
• Experience with cross-functional communication and stakeholder management as this role also requires close cross-functional collaboration with colleagues and various TikTok teams around the world.
• Data analytics and reporting experience preferred.
• Experience with business development and content development business.
• Account management skills and time flexibility.
• Ability to execute strategies and plans according to management planning.

Additional Bonus Skills:

• Existing relationships with a strong network of Sports and Gaming creators, publishers, and public figures.
• Experience in sports management/sports events/sports landscape in Sub-Saharan Africa (talent management is a plus).