Content Strategist & Writer at Saatchi & Saatchi BrandsRock

About the job

Job description

• The ideal candidate is (above all else), a writer (and strategist) at heart, with a love for blending clients strategic objectives with storytelling and content creation. The successful candidate must be passionate about content strategy, with a love of writing and the English language.
   

Purpose of the role

• Accountable for the successful implementation of client’s strategic creative initiatives, targeting appropriate audiences across multiple channels
   

Responsibilities (include but are not limited to):

• Work with the client to establish their aims and objectives

• Demonstrate real vision for the brand/account/client showing thorough understanding of initial client brief, target audience research, insight to creative teams, multi-channel planning activities and evaluation of previous creative campaigns

• Use commercial and creative knowledge to translate strategic objectives into compelling creative briefs demonstrating entrepreneurial flair and creativity  

• Collaborate effectively with creatives of the agency team

• Analyze existing data, market reports and trends

• Develop, manage and analyze research projects

• Brief the creative team to allow them to create an effective and well-targeted proposition for the client

• Review creative output prior to client review to ensure it is aligned with the approved strategic direction and the objectives of the brief

• Present ideas and conclusions to the client

• Monitor the success of the campaign as it runs, suggest changes and improvements where necessary

• Analyze campaign results

• Liaise with strategic counterparts at partner agencies to ensure alignment and understand the strategy, as well as ensure the various disciplines remain on track

• Attend strategic briefings, prepare and run workshop sessions with clients and/or partner agencies

• Attend internal agency briefing sessions and review sessions

• Develop strategies that interpret cultural and social trends relevant to client business

• Keep abreast of current trends and industry best practice

Qualifications

Qualifications / Experience / Skills

• A relevant tertiary qualification 

• At least 5 years experience as a Content Strategist / Content Writer with 2 years being in an Advertising Agency

• Proficient in MS Office (Word / Excel / PowerPoint etc.)

• Experience in working in advertising and media across multiple channels including digital (is essential)

• Strong client facing experience to understand the key aspects of client facing roles in major brands

• A good command of the Englsih language (both verbal and written)

• Excellent numerical skills

• Strong analytical research skills with the ability to synthesise and reduce different inputs to create a well-considered and accurate representative view

• Understand commercial context of communication and need to measure and track effectiveness

• Understand the impact of macro and micro economic factors on consumer attitudes and behaviour

• Ability to exercise strategic principles and structured-thinking to tackle business development projects

• Ability to select appropriate frameworks, tools and approaches to use in solving client problems

Additional Information
 

Personality Attributes
 

• Team player with the ability to work independently

• Ability to remain calm and focused in a highly pressurized environment

• Problem solver / solution driven

• A "can do" attitude

• Resourceful

• Resilient

• Deadline driven

• Meticulous with attention to detail

• Assertive

• Other:

  • Flexible to work beyond normal office hours (overtime if and when required)

  • Comfortable to work on alcohol brands

Candidates must please submit a concise CV and a portfolio. Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.
 

Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to candidates from designated groups.