Content Writer at Electrum

Daily execution and duties include but are not limited to:

• Researching, writing, editing, storing, distributing, analysing, reporting, measuring, optimising and maintaining marketing content such as blogs, social posts, newsletters, thought leadership papers, infographics, videos, case studies, web pages, etc.
• Ensuring tone of voice and brand standards are met by developing and maintaining content guidelines including a keyword library, SEO best practice and website mappings
• Managing editorial and content calendars
• Managing the content budget
• Analysing, reporting and optimising existing content pieces
• Monitoring modern marketing and social media trends and best practices
• Conducting market research and monitoring industry trends and behaviours
• Collaborating with agencies, as relevant

Requirements

You are Electrum’s ideal candidate if you:

• Have a Bachelor’s degree in communications, English, linguistics, marketing or business
• Have five years experience in researching, writing and editing copy
• Have a technical aptitude, B2B experience and some knowledge of the retail and banking industries
• Are capable of turning technical concepts into easily understood content
• Have a strong attention to detail and problem-solving skills
• Are a highly motivated, independent self-starter
• Are familiar with the latest marketing innovations
• Enjoy telling stories through a variety of media
• Experience with content management systems, marketing analytics tools and other martech solutions
• Familiarity with SEO and keyword research best practices
• Understanding of social media tools
• Our customers include some of South Africa’s largest retailers and banks so strong evidence of your technical aptitude and business to business experience will elevate your chances