Conversion Specialist at Salt South Africa

Duties and Responsibilities:

• Develop and implement comprehensive marketing strategies focused on conversion optimization
• Execute and analyze A/B testing, bottleneck analysis, and usability testing to drive continuous improvement
• Manage and optimize digital marketing campaigns across multiple platforms
• Provide strategic insights and recommendations based on performance metrics
• Train and mentor team members in conversion optimization best practices
• Monitor and maintain key conversion metrics, ensuring alignment with business objectives
• Collaborate with marketing teams to ensure all content follows conversion-focused best practices
• Present performance indicators and analytics to management
• Identify and implement innovative solutions to enhance user experience and conversion rates
• Work with various digital marketing tools and platforms to optimize campaign performance

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, or Strategic Brand Communication
• Minimum 3 years’ experience in conversion optimization or digital marketing
• Proven expertise with analytics tools such as Google Analytics or Hubspot
• Strong technical foundation in digital marketing principles and practices