Copywriter (DBN) at BETSoftware

You Bring:

• Matric
• Relevant degree/Diploma.
• 2-3 Years in a similar position.
• Proven success in producing copy for print, electronic and digital media channels backed up by a portfolio.
• Knowledge of the mechanics of writing: punctuation, spelling, structure and organisation of writing.
• Experience with conducting research.
• Excellent communication skills, both oral and written.
• Ability to effective manage your time, establish clear objectives and day-to-day priorities for yourself to handle multiple tasks and deadlines.
• Creativity, adaptability and ability to work collaboratively with a team.

What You’ll Do:

• Responsible for the linguistic content that correctly reflects and is consistent with our brand voice and strategy.
• Work with the PR and Communications Officer to find core messages aimed at specific target audiences.
• Brainstorm visual and copy ideas with various stakeholders to develop a variety of content marketing collateral.
• Conceptualise and write high quality copy that is clear and error-free across multiple platforms such as print, outdoor, TV, activations, in-store, social media and online content.
• Copy checking to ensure all spelling and grammar is correct.
• Check that our content complies with regulations and legislation.
• Interpret briefs and creative direction and technical information and turn them into persuasive copy concepts, slogans, catchphrases and effective content.
• Research target audiences and competition.
• Produce original, clear and credible ideas, messages and scripts.
• Update and amend campaigns according to feedback.
• Conducting research in order to understand the brand and products sold.
• Ability to write in varying tones and styles and adapt points from creative briefs into persuasive copy concepts.
• Write content for a variety of audiences and purposes and adapt the content to ensure it is relevant and applicable to the audience e.g. internal communication, website, press releases, blogs, newsletters, adverts, scripts, invitations, product information, business documents etc.
• Keeps abreast and monitors current trends and the latest technological advances and adapt content as required.
• Provide support to the Brand and Marketing Team and assist with ad hoc tasks and projects as required.

Living the Spirit:

• Embrace new challenges and creative opportunities with enthusiasm.
• Continuously seek inspiration and keep your creative spark alive.
• Be open to experimenting with different writing styles and approaches.
• Be proactive and take initiative in your work. Don't wait to be asked; offer your ideas and solutions.
• Be willing to take responsibility for your work and its outcomes.
• Show a can-do attitude and a willingness to learn and adapt.
• Express your unique voice and style in your writing. Don't be afraid to stand out.
• Don't compromise your values or authenticity in your work, even if it's challenging.
• Encourage diversity and individuality in your writing, allowing for different perspectives and voices to shine through.
• Collaborate with other team members effectively. Communication is key.
• Be supportive of your colleagues, offering help and seeking help when needed.
• Recognise and celebrate the contributions of others and acknowledge that success is a collective effort.
• Ensure that the messages you create align with these values. Consistency in tone, style, and messaging across various platforms is essential.
• Create content that not only promotes the BET brand but also aligns with the values. Whether it's a slogan or an ad script, make sure it reflects BETs commitment to these values.
• Stay updated with industry trends and best practices to keep your work adventurous and cutting-edge.
• Be open to feedback from your team and stakeholders to improve your work continually.
• Infuse your work with passion and enthusiasm, as this can be contagious.
• Demonstrate BETS values in your actions and interactions and inspire others to follow suit.