Corporate Media Editor (Digital Editor) - VKB Group: Marketing And Communication, Bloemfontein at VKB Group

Job Description

Strategic and operational management and optimisation of various digital platforms for the VKB Group, supported by high quality written and visual content. Research, development and deployment of digital platforms in accordance with the company strategy and goals, based on solid SEO knowledge and expertise.

Requirements

• Relevant degree/diploma in digital marketing or proven portfolio of projects;
• Experience in a digital marketing environment: 4-6 years;
• Experience in digital publications will be an advantage;
• Solid, proven knowledge and utilisation of SEO functions;
• Excellent Afrikaans and English writing skills;
• Ability to use creative language to sell ideas;
• Short video creation skills will be an advantage;
• Experience in the agricultural industry will be an advantage.

Duties and Responsibilities

• Manage digital platforms owned by the VKB Group and its affiliates (including, but not limited to, websites, publications, social media pages and established communication platforms);
• Develop, implement and execute strategy for a wide range of digital platforms designated to the portfolio to support business strategy and goals and act in an advisory capacity to the Head of Corporate Communication;
• Develop and curate enticing content tailor-made for each platform to reach digital marketing goals in collaboration with relevant team members;
• Fostering engagement and building relationships with the online community through various channels using technical knowledge of platforms and creative content;
• Continuous research to understand target market and its content preferences;
• Conduct statistical feedback reports for all digital platforms;
• Search engine optimisation (SEO): Implementing SEO strategies to improve the organic visibility of digital content in search engine result pages and increase traffic to platforms;
• Understand and use paid advertising on platforms like Google Ads, Facebook Ads and Instagram Ads to create call to action and increase visibility;
• Collaborating with other departments or teams to ensure alignment of digital media efforts aligned with the overall business goal and strategies;
• Brand reputation management: Monitoring online mentions, responding to comments or enquiries timeously and addressing issues to maintain a positive brand image;
• Continuous updating, experimentation, optimisation and maintenance of digital platform content;
• Understand the company’s strategy and brand positioning;
• Budget management allocated to digital media activities.

Skills

• Attention to detail
• Writing skills
• Adhere to SEO rules
• Proofreading
• Creativity
• Communication