Country Brand Manager (Internal Medicine & Hospital) - Sandton at Pfizer

Responsibilities

Financial

• Deliver on revenue and IBA of brands and portfolios within the scope of management
• Ensure high integrity and accuracy of forecasts
• Ensure mitigation plans are developed, as required, to reach financial objectives
• Work with GSC (SAR demand planning) to optimize brand forecasts and reduce obsolescence
• Brand Level P&L management

Manage expense budgets

• Advertising and Promotion Budgets (Direct Marketing Expenses) -Set up; monitor and track ROI of marketing expenditure and programs
• Manage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)
• Brand/TA/Channel management, strategy and tactical plan development
• Development of strategies, promotional campaigns and programs, through maximizing customer insights and ensuring maximum patient impact
• Align to global strategies as appropriate
• Provide accurate analysis of data for each brand, to support proposed strategy
• Ensure the brands are being managed according to life cycle requirements
• Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels (eg: script generation at doctor level, retail messaging etc)
• Launch Planning and Launch readiness
• Develop plans and core materials in line with the tactical plan (supporting the channel strategies)
• Drive cross-functional brand leadership through the core brand team
• Take accountibility for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeously
• Review pricing and make recommendations for yearly SEP increases; tender opportunities and price reduction – depending on market dynamics, working closely with H&V (Health and Value function, who oversee pricing)
• Advance proposals for major strategy change to senior management
• Alignment across functions and stakeholder management:
• Align key internal stakeholders – medical, marketing, management, SMS (Sales and Marketing Services), sales, H&V/ Access; Legal and BA - to drive business objectives, develop strategies and tactics for the brand and/ or TA:
• Lead the efforts to understand and address opportunities and challenges
• Establish effective peer relationships and strong cross-functional collaboration and communication
• Collaborate with sales to roll out and drive effective execution of campaigns and programs
• Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
• Vendor management (in accordance with policy)

EDUCATION AND EXPERIENCE

Qualifications:

• 1-3 years pharmaceutical experience
• 2 years+ marketing experience
• Bachelor’s degree or equivalent
• Proficiency in English