Creative Director - Cape Town at Yoco

What you will be doing

As the CD, you will lead, manage and develop an in-house team of multi-disciplinary design, copy, art direction and audio-visual creatives, as well as the production and traffic team.

Key Responsibilities

• Oversee all creative work across the business, providing visionary leadership and innovative thinking that stands up to the industry’s best work.
• Develop campaigns that evoke genuine emotions, drive engagement, and foster meaningful connections between brands and people.
• Stay abreast of industry trends, technological advancements, and emerging communication platforms, integrating them into creative approaches.
• Collaborate with the Traffic & Production Lead to deliver high-quality work that is on time and on budget.
• Partner with the Marketing Strategists to turn strategic briefs into compelling creative ideas that will connect with key audiences.
• Align with the Media & Insights team to ensure creative ideas and content resonate across various communications channels and tactics.
• Partner with the Product Design team to ensure a seamless brand experience across all marketing and product touch points.
• Manage a selection of external agencies and freelancers to deliver on briefs that fit outside the remit of the in-house team.
• Lead, motivate and grow the Creative team, maintaining a positive culture and consistent creative quality through critiques and constructive feedback.
• Foster a culture of creative curiosity, innovation, and accountability among the Creative team, while also inspiring the broader business through education on creative fundamentals, best practices, and trends.

About you

• 12+ years of experience as a Creative Director or in a similar creative leadership role. Preference will be given to candidates who have a mixture of experience across agencies and the leadership of an in-house creative team,
• Experience in a high-growth environment, with a strong preference for experience in start-ups or scale-ups.
• 7+ years of leadership experience, with a team of >10.
• Exceptional copy, design and artistic skills, with a strong portfolio showcasing a wide range of highly effective, award-winning creative projects.
• A deep understanding of effective creative for digital performance marketing.
• Strong leadership and communication skills, with the ability to inspire and mentor a creative team.
• An innovative mindset and a passion for pushing creative boundaries in a tech-driven environment.
• Project management skills and the ability to work within deadlines and budgets.
• Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast-paced start-up environment.