CRM Campaign Manager at Collinson

Purpose of the Job

• We’re looking for a hands-on, high-energy Campaign Manager to join our Cape Town-based Enablement team, part of the Channel Marketing function. This role is perfect for someone who lives and breathes communications—someone who understands the craft, sees opportunity everywhere, and thrives on making campaigns sharper, smarter, and more effective at a global scale!
• You’ll take full ownership of outbound campaign delivery across SMS, Email, Push, In-App, and Web, collaborating with our Digital team to extend reach and impact across every customer touchpoint.
• This role requires someone who can roll up their sleeves, challenge the status quo, and demonstrate they have the experience and drive to push the organisation forward.

Comms Leadership & Delivery

• Be the champion of outbound communications—you own delivery end-to-end, from planning and briefing to activation and performance.
• Demonstrate a deep understanding of messaging, timing, segmentation, and channel behaviour—you don’t just coordinate, you contribute to comms quality.

Work across our core channels:

• Email and SMS via Salesforce Marketing Cloud
• Push notifications and In-App (message centre, scenes, carousels) via Airship
• Web content campaigns in collaboration with the Digital team, delivered via Contentful
• Show clear evidence of past delivery—you’ve been in the detail, led with clarity, and delivered real results.
• Build structured campaign plans mapped to customer lifecycle stages and commercial goals.
• Help shift our campaigns from reactive to proactive—from one-off blasts to automated, insight-driven journeys.
• Collaborate with various stakeholders across Content, Brand, CRM and various audience marketing managers - Consumer, Client, and Partners, to tailor messaging and creative to audience needs and business requirements

Campaign Strategy & Maturity

• Build structured campaign plans mapped to customer lifecycle stages and commercial goals.
• Help shift our campaigns from reactive to proactive—from one-off blasts to automated, insight-driven journeys.
• Collaborate with various stakeholders across Content, Brand, CRM and various audience marketing managers - Consumer, Client, and Partners, to tailor messaging and creative to audience needs and business requirements

Data-Led Planning & Reporting

• Use customer and performance data to guide everything from audience definition to send time and content selection.
• Own the delivery of monthly and quarterly reporting, including actionable insights and strategic recommendations.
• Identify what’s working and what’s not—and push for change where it matters.
• Partner with the Content team to analyse campaign content performance—what messages and formats work best for which segments and channels.
• Feed findings into ongoing briefing cycles and campaign refinement processes.

Content Effectiveness

• Partner with the Content team to analyse campaign content performance—what messages and formats work best for which segments and channels.
• Feed findings into ongoing briefing cycles and campaign refinement processes.

Testing and Optimization

• Lead robust A/B and multivariate testing strategies to improve open rates, engagement, and conversion.
• Bring structure to test-and-learn cycles—always with a view to improving performance over time.

Use and connect our marketing tech platforms effectively:

• Salesforce Marketing Cloud – campaign delivery, journeys, personalization
• Airship – mobile messaging (push, SMS, in-app)
• Contentful – modular content and landing page updates
• Bynder – asset management and content workflow

Tech Stack Enablement

Use and connect our marketing tech platforms effectively:

• Salesforce Marketing Cloud – campaign delivery, journeys, personalization
• Airship – mobile messaging (push, SMS, in-app)
• Contentful – modular content and landing page updates
• Bynder – asset management and content workflow

Skills & Experience

• Proven campaign management experience in a channel-focused communications environment
• Strong knowledge of messaging strategy and channel behavior across:
• Email, SMS, Push, In-App (message centre, scenes, carousel), and Web
• Demonstrable success delivering insight-led campaigns at pace and scale
• Hands-on experience with key Martech tools: Salesforce Marketing Cloud, Airship, Contentful, and Bynder
• Confident producing reporting dashboards and presenting campaign performance with impact
• Comfortable coordinating with cross-functional teams and subject matter experts
• You live and breathe communications—you understand what makes a message land
• You’re proactive, not passive—you take the lead, push things forward, and bring energy to the team
• Obsessed with detail but always mindful of impact
• Collaborative, agile, and resilient under pressure