CRM Campaign Manager at PEP

ROLE OVERVIEW

At PEP our customer is at the heart of everything we do! We have been on a continuous journey to gain deeper insights into her wants and needs. Can you identify with our cause to make it possible for our customer to look and feel good?. Do you want to join the team in Marketing whose sole focus is the PEP Customer?

As the CRM Campaign Manager, you will be involved in all things Customer starting with:

• Being part of the team that gains customer insights,
• Interpets and shares insights with stakeholders, 
• Campaigning to customers to drive the right behaviours , 
• Campaign analysis and reporting on findings

Does this sound like the perfect opportunity to join an inspirational company with a much sought after company culture and make an impact with your skills and talent in CRM Campaign Management?

PURPOSE OF THE JOB

To manage all campaign management activities in accordance with the strategic operating plan.  To identify the best use of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and data initiatives in accordance with agreed timeline.

KEY RESPONSIBILITIES

• Manage and implement the customer plan
• Tracking & measurement of marketing direct customer campaigns, on time and within budget
• Collect and use data to evaluate existing campaigns and to inform new campaigns
• Ensure PEP’s brand and identity are adhered to in campaigns & in all direct communication channels
• Evaluate the effectiveness of campaign strategies, maximise campaign responses and identify gaps and opportunities to improve the customer experience and communicate to all key stakeholders
• Liaise with Customer Insights analyst in respect of data enhancement to ensure that the integrity of the customer database is maintained
• Run the internal “Know your customer” campaign and implement the program as per business needs 
• Brief external partners like agencies and others to assist with the running of the program

 JOB INCUMBENT REQUIREMENTS

• A graduate with a passion for Customer, Marketing and Consumer Behaviour, Statistics with an added qualification/short course in these related areas.
• 3-5 years’ experience in campaign management
• Experience in running  retail campaigns 
• Solid knowledge of managing a marketing campaigns calendar
• Retail and loyalty background will be preferred 
• Relevant legislation relating to customer data, CPA POPI
• Advanced computer literacy skills - Google Suite
• The ideal candidate needs to be analytical and be driven by curiosity. Can stand back and have a helicopter view, measures success through implementation and has the confidence to engage with multiple stakeholders. Is open to learn and access technology/systems to deliver results. Knowledge of the Adobe Campaign management system will be an advantage. 
• Competencies required: Problem assessment; Decision-making; Personal leadership; Results driven; Resourcefulness; Planning, Organising and control; Negotiation and influencing; Strong analytical skills; Business acumen; Communication skills (both verbal and written); Building and maintaining relationships as well as Stress tolerance