CRM Coordinator at IG Group

Your role in the team

The CRM team's vision is to operate a world class centre of excellence that supports the business in crafting CRM programmes that deliver engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.

To support this, we are looking to appoint a CRM Executive to join a team who are responsible for IG Group's marketing and service communications globally. You will support the development and delivery of our CRM communications, and will work closely with our product, content and regional teams to ensure that we deploy best in class CRM for our next generation investing app. You will drive continuous optimisation of our campaigns and journeys that drive acquisition, retention and conversion.

The role will also work closely with CRM Strategy, Analytics and Technology teams to effectively utilise the variety of communication channels and technology available at IG to build and manage best in class CRM programmes.

What you’ll do

• Work with the CRM strategy team to create new, effective, mobile-first CRM journeys for mobile app users.
• Track and monitor performance of the CRM journeys, utilising dashboards to optimise to conversion and customer experience.
• Set up effective lead nurture and lifecycle conversion journeys.
• Ensure multi-channel communications journeys are set up and continually optimised to deliver conversion.
• Monitor key campaign metrics and highlight areas for improvement and optimisation
• Manage and maintain benchmarks for reporting campaign effectiveness.
• Work with Content and production teams to ensure content is delivered to clients in the right moment.
• Work with the wider Group Marketing CRM team to ensure best practices, and continuous optimisation.
• Understand the regulatory landscape and ensure all communications are compliant and meet all requirements.

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• Experience working with Braze or similar marketing automation tool from planning to execution.
• Experience building client journey maps for communication, and developing content and contact strategies.
• An understanding of key CRM engagement metrics, and how to measure, test and optimise results.
• Experience in HTML coding language for building emails an added bonus
• An understanding of GDPR and Data Privacy regulation
• A passion for learning, and for sharing skills and capabilities.
• Experience of app-based retail financial environment would be an advantage.
• Strong stakeholder management and collaboration skills