CRM HTML Specialist at Publicis Groupe

Technical Competencies: 

• Background in email marketing and HTML coding. 
• Solid knowledge of HTML CSS coding 
• Knowledge of bulk email tools like Everlytic and D365 (MS D365 will be advantageous). 
• Knowledge of WordPress CMS tools & plug-ins. 
• Proficiency in building WordPress pages, and adding new requirements into existing websites where necessary. 
• Working knowledge of dev and test environments. 
• Technical proficiency of available web infrastructure (intermediate). 
• Knowledge of UI/UX best practices. 
• Competent in analytics and interpreting email marketing reporting. 
• Ability to interpret analytics and compile digital marketing, specifically, email reports. 
• Agency experience would be advantageous. 
• Proficient in Microsoft Office. 
• Excellent written and verbal communication skills. 
• Questioning and listening skills. 
• Financial services background is advantageous. 

Key responsibilities 

• Liaising with internals stakeholder regarding business briefs, and coding / designing the outputs accordingly. 
• Be responsible for supporting the email marketing function of the business. 
• Re-purpose existing email designs or designing new templates in line with email marketing best practice. 
• Image sourcing and picture editing for articles and home page banners. 
• Upload content to CMS (Wordpress) 
• Ensuring all content is maintained to a high-quality standard and kept updated. 
• A strong understanding of content management and marketing. 
• IT relationship management. Turnaround time 

Qualifications

• Matric and relevant tertiary qualification 
• Minimum of 2 – 3 years’ experience in Email HTML Marketing or similar role