CRM Manager at FourthRev

About FourthRev

FourthRev is a VC-backed, high growth EdTech start-up working with the world's best technology companies and leading global universities to impact the $11.5 Trillion digital skills gap. We are pioneering a new category of education that combines the best of career-focused skills development with the unique value of global universities to deliver powerful pathways to high-growth digital careers.

In less than two years we have partnered with ten of the world's most recognized technology companies to deliver cutting edge courses with universities in Australia, the UK and the US. Our unwavering commitment to quality, student outcomes and shared value partnerships has resulted in excellent growth and investment from leading US and European EdTech VCs. We have been recognised by JISC as one of the top 20 edtech start-ups in the UK and by HolonIQ in the ANZ top-50. 

CRM Manager - Your Mission

We are on a mission to create a new vertical of online education that will combine the world’s leading universities with innovative and industry leading companies to give learners actionable career focused outcomes. As the CRM Manager you will be responsible for the setup, management and continuous improvement of our CRM and automated nurture strategy as well as community building and managing through newsletters. Email marketing and lead nurturing, as part of the CRM lifecycle at FourthRev, are vital to ensuring that we are able to convert inbound leads to learners as well as add maximum value to potential leads and learners. 

You will be working on both strategy and execution of building out an expert CRM capability within FourthRev. It’s our mission to build out the best team in the world, and you’ll be a part of making that a reality. 

What you will be doing with us

• Build, manage, maintain and optimise email campaigns, ensuring:

  • Emails are relevant to the audience receiving them.

  • We understand the performance of our email lists and campaigns.

  • We always send emails to the right person, in the right place, at the right time with the right message.

  • Emails are performing at high rates across all key metrics.

  • Sender reputation is healthy.

  • We are running regular experiments and A/B tests to increase conversion of our email campaigns.

  • Create and manage our newsletter strategy and lists.

  • We are always respecting our audience’s privacy and have world-class privacy processes.

• Reporting:

  • Delivering a report with insights on email metrics

  • Make data-driven decisions to improve overall email performance and health of our email campaigns.

• Work well with other marketing team members to execute on multi-channel campaigns. 

• Emails campaigns are driving core OKRs at FourthRev. 

What you'll need to join us 

• Have a data-driven approach to problem solving

• Work well with Google sheets or Excel

• Experience with email marketing tools that include: building and managing audiences, building and editing emails in html form and email builders and importing and exporting data from these tools.

• Strong written and verbal communication.

• Ideally has experience with Google Analytics and/or other data tools.

• Creating and executing on user journey flow maps for all email engagement across FouthRev.

• Some experience with launching a new email tool or migrating to a new tool would be beneficial,

About You

You will be excited to work in a dynamic, global and rapidly changing start-up environment. You will relish the chance to stamp your mark on the future trajectory of the business as it builds a global footprint and impacts the lives of learners around the world. You will also:

• Be an experienced email marketer with experience leading email thinking and planning.

• Have worked in a fast paced environment

• Proactively solves own problems

• Has a strong growth mindset

• Stays up to date with email marketing best practices and trends

• Has had exposure to / has worked in team who do education marketing 

• Is able to document their thoughts and plan well

• Thorough understanding of marketing principles and practices

At FourthRev, we are deeply passionate about work being a meaningful, fulfilling part of life. We offer flexible working arrangements and deeply support ongoing professional growth and development. We place staff health and happiness at the core of strategy and operations as a critical component of our high performance culture.