CRM Operations Specialist at Initiate International

About the job

• We’re hiring on behalf of a fast-growing company in the online gaming industry—and they’re looking for a highly organised, data-savvy CRM Operations Specialist to help elevate their customer engagement strategies.
• This is a hands-on operational role where you'll collaborate across departments, manage campaign execution from start to finish, and ensure every player interaction is seamless, impactful, and well-timed. If you’re someone who thrives in fast-paced environments and has a passion for customer journeys and digital campaigns, this could be your next big move.

 What you’ll be responsible for:

• Campaign Execution: Coordinate and deliver CRM campaigns (email, SMS, push notifications, in-app messaging) that are timely, relevant, and personalised.
• Player Segmentation: Use data to tailor communications based on behaviour, preferences, and lifecycle stages.
• Platform Management: Work with CRM platforms like Xtremepush, Optimove (or similar) to manage automation, track engagement, and optimise outcomes.
• Quality Control: Test all campaigns, promotions, games, and rewards before they go live—ensuring everything meets quality standards and user expectations.
• Cross-Functional Collaboration: Liaise with Product, Design, BI, Customer Support, and Player Development to align messaging and strategies across the board.
• Reporting & Optimisation: Monitor KPIs, analyse campaign performance, and identify areas for improvement to increase player engagement and retention.
• Troubleshooting: Act as a first line of support for CRM-related issues and player escalations, resolving them swiftly and professionally.
• Compliance & Data Accuracy: Maintain the integrity of customer databases and ensure all CRM operations meet regulatory and internal policy standards.

What you’ll bring to the table:

• A degree in Marketing, Business Administration, or a related field (or relevant experience)
• Hands-on experience in CRM operations, marketing operations, or campaign management
• Strong analytical skills and familiarity with customer data, reporting, and insights
• Experience with CRM software and automation tools such as Xtremepush, Optimove, or similar
• A proactive mindset with excellent attention to detail and organisational skills
• A collaborative approach—you’re comfortable working with multiple teams and managing moving parts
• Knowledge of customer lifecycle marketing, segmentation, and retention strategies
• A deep understanding of user experience, particularly in the online or digital product space

Bonus points for:

• Previous experience in the iGaming, online casino, or sports betting sector
• Familiarity with loyalty and rewards programs
• Understanding of regulatory and compliance standards within the gaming industry
• Insight into player psychology and behaviour-driven marketing

Who you are:

• Self-motivated, energetic, and driven by results
• Passionate about CRM and player engagement
• Confident communicator with strong relationship management skills
• Comfortable working under pressure and juggling multiple priorities
• Solution-oriented and constantly looking for ways to improve the customer journey
• Committed to quality, accuracy, and delivering a premium player experience