CRM Practitioner at Pernod Ricard

Key Duties and Responsibilities

• Assisting with development and implementation of CRM, digital marketing and data strategies.
• Assisting with implementation and coordination of CRM and consumer-centric initiatives across different brands in SA and SSA markets.
• Supporting brands/markets on CRM (recruitment/activation tactics) and eCommerce (conversion/eRetail strategy) initiatives.
• Growing, activating, engaging and retaining new consumers aligned with global data-driven strategy.
• Working with media and digital teams to interrogate consumer data in line with 1st and 2nd party data collection, analysis and strategy.
• Integrating and utilising owned and 2nd and 3rd party data to aid retargeting and remarketing initiatives.
• Understanding of consumer journeys and marketing automation, categorisation and segmentation of consumer data.
• Keeping abreast of new digital marketing, data and CRM trends, and communicating results of market research studies, use cases and best practices.
• Understanding and ensuring compliance and alignment of all digital marketing initiatives with data privacy laws both locally and internationally (GDPR/POPIA).
• Analysing CRM and digital KPIs, identifying optimisations and adapting CRM initiatives.
• Working with marketing, sales and IT teams in the holistic implementation of digital acceleration and transformation initiatives.
• SEO implementation and optimization experience preferred.

Key Competencies and Experience

Knowledge, Skills and Attributes

• Marketing campaign and performance management/metrics/KPIs
• Consumer journeys/lifecycle programs/triggered communications/omni-channel approach
• Consumer relationship management/loyalty, incentives and rewards programs
• Data analysis: data mining/web analytics/BI techniques and tools/consumer insights
• CRM communication, activation, engagement and retention strategies
• Familiarity with: CRM and digital marketing best practices/CRM tools (Salesforce Marketing Cloud)/content management systems (Wordpress)
• Content and website strategy: copywriting for different digital marketing channels
• Familiarity with GDPR and POPIA law: auditing/compliance

Qualifications and Experience

• Tertiary qualification, preferably in marketing or business
• Minimum of 3 years’ in a CRM role

Closing Date: 22nd, July 2022