Customer Insights Manager at AVI Limited

Job Description

A love for the sea and passion for fishing are the driving forces behind I&J, a leading fishing company and manufacturer of high quality chilled and frozen foods. Almost 110 years old, I&J is the trusted name in seafood, operating a modern and efficient trawler fleet, and continually investing in the training and development of experienced fishing crews, committed to fishing responsibly, with a long-term vision. I&J has achieved and maintained accreditation from the Marine Stewardship Council (MSC) since 2004. I&J is a globally respected supplier of high quality, chilled and frozen Cape Hake and a leading producer of farmed Cape Abalone. It is also one of AVI’s great South African brands. I&J is proudly South African and invests in, and empowers, the communities in which it operates.

An exciting opportunity has arisen for a Customer Insights Manager at I&J, Head Office, Woodstock, Cape Town. The purpose of this role is the management of the sourcing, processing and analysis of I&J’s available category and retailer EPOS and basket data in combination with I&J’s own Internal data, in order to facilitate the extraction of key insights to grow our categories and brands and inform strategic direction for the Domestic business through fact-based market, category, shopper and competitor insights whilst taking into account impacts on own profitability.

Line Manager: Head of Commercial

Job Specification:

Key Performance Areas:

• Managing key EPOS data partners / suppliers and any other suppliers of data used within the business (e.g. BMi, Spar Insights, etc.)

• Managing of data analysis to identify opportunities for growth by analysing EPOS Data, Shopper Data & I&J internal data and scoping of future opportunities

• Insights/data to support Forecasting/Demand planning by aligning ROS and promotional uplift data against promotional grid

Minimum Requirements:

Experience:                                                                   

• Minimum of 4 – 5 years’ experience in a Data analyst/ BI intelligence related field within a data agency, trade marketing, sales or marketing department

• Proven ability to extract database information from IRi Temple and/or Tableau Software packages

• 4 – 5 years’ experience with an insights / data agency will be advantageous

• FMCG or retail experience highly advantageous

Qualifications:

• BCom. degree in Marketing, Business Management, Economics, Management Sciences, Statistics, Financial Management, Industrial Psychology or Enterprise Management

Additional Requirements:

• Ability to interpret market, trade, retailer, shopper, category and consumer data and trends

• Ability to understand category and brand strategies, in order to facilitate action orientated and value-add analysis

• Ability to analyse market data and financials (e.g. retail sales, basket data, market sizing, pricing analysis and opportunity analysis)

• Proficiency with 3rd Party Data Packages such as IRi Temple, Dunnhumby and PnP Smart Shopper

• Proficiency in using Microsoft Excel / PowerPoint

• Proficiency in using BI

• Understanding of hard data set-up, data hierarchies and quality control procedures relating to EPOS / Basket data

Competencies:

• Thinking Analytically

• Interpreting Data

• Attention to Detail

• Continuously Improving

• Thinking Conceptually

• Articulating Information

• Planning and Organising

• Taking Initiative