Customer Manager (FMCG-Grains) at Tiger Brands

Job Description
THE JOB AT A GLANCE:

• You are accountable for developing, implementing and managing a defined regional customer or portfolio of customers’ strategy that is aligned to the national customer strategy.  You own the customer relationship and use it to maximise and capitalise on sales opportunities. In close collaboration with the Marketing, Customer and Operational teams, you need to achieve our growth targets by building and maintaining successful, commercial business relationships. You are dedicated towards improving our sales capability and creating a great place to work.

Responsibilities

WHAT YOU WILL DO:

• Analyse market and customer information and use available data tools to develop a customer specific sales strategy which is translated into robust sales activities.
• Develop and manage a customer plan and defined customer activity grid for the channel / customer and communicate to all stakeholders.
• Work with Customer Marketing to develop a defined customer or portfolio of customers’ investment strategy to deliver the budgeted volumes.
• Develop a customer contact strategy and manage key customer relationships.
• Negotiate, track and evaluate spend ensuring activity compliance and ROI.
• Implement and manage customer initiatives in the commercialization of innovation projects.
• Negotiate defined customer or portfolio of customers’ listings & launch support with relevant buyers. Control and implement the account promotional grid & budgeted spend.
• Complete pre-& post evaluation of ROI of all account promotions to ensure maximum commercial effectiveness.
• Communicate pricing & promo activities internally and externally to all stakeholders.
• Implement and monitor co-ad spend in line with budget.
• Work with Regional Sales Managers to ensure coverage of most important stores (without overlap).
• Manage expenses and co-ad within agreed budget

Qualifications
ESSENTIAL SKILLS & QUALIFICATIONS:

• Over 3 years’ customer / key account / sales experience
• Experience managing customer accounts & relationships
• Finance sales experience (promotional budgets, trade budgets, revenue forecasting, etc.)
• Grade 12 is a minimum bit a degree or diploma is preferred