Demand Generation Manager at Superside

 WHAT YOU’LL DO 

• The three pillars of your role are: leading our acquisition efforts using typical inbound methodologies and nurturing leads that aren’t ready, leading our ABM efforts for acquisition and expansion, as well as product-led growth experiments
• Help develop and launch 1:1 and 1: few ABM programs to successfully engage accounts and decision-makers, moving them effectively through the buyer's journey
• Work with the sales and marketing team to identify gaps in key personas and contact information within strategic accounts
• Own key parts of our website and landing pages and work with other team members to improve clarity and ultimately conversion
• Own the strategy for our acquisition oriented email marketing campaigns and a large portion of the execution with assistance from our Marketing Ops agency
• Collaborate with content marketing and performance marketing teams to help execute campaigns against target segments and accounts
• Work closely with the product team to drive product-led growth with our existing subscription base and website visitors
• Run experiments and try new programs. Think referral programs, brand campaigns, affiliate programs, channel partnerships etc.

INTENDED CAREER PATH

Director of Demand Gen or Director of Growth

 WHAT YOU'LL NEED TO SUCCEED

• 5+ years of experience in various Demand Gen, Growth or Lifecycle Marketing roles
• You’ve worked in marketing at a B2B company, and are more than familiar with the goals of ABM programs
• You are analytical and data-informed and, have an eye towards data and
• You can run a tight, rigorous process and can manage multiple projects and stakeholders through reviews and approvals
• You are used to working closely with sales and customer success 
• You’re good with a high degree of flexibility and ability to navigate ambiguity
• You possess the desire to roll up your sleeves, execute, and create scalable processes within a growing company
• You're self-motivated and will constantly seek out ways to help the company with reach and efficiency

 WHY JOIN US? 

• We are a global company with 140+ subscription customers worldwide and are experiencing strong revenue growth. You will be exposed to all aspects of a business in startup-mode and scaling quickly 
• We’re 100% distributed, so you can work from anywhere in the world
• We value employee development; and offer mentorship, meaningful work and many opportunities to step up and lead
• See something you want to improve? Awesome. We’re a flexible and collaborative team that is always learning and growing
• The whole company is closely connected and aligned. We function in a trusting environment, while seeking the truth in an ego-free manner
• We’re just the right size. Not a small startup and not a corporate entity either 
• We have a strong social mission. Your impact will extend beyond just the success of the company by making real-world improvements to fair wages and putting design and creative at the forefront of marketing