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  • Posted: Jun 25, 2026
    Deadline: Not specified
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  • Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services.
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    Demand Marketing Manager

    Description

    • As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services.
    • The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers, leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities. Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace.
    • You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.

    Job specification

    Go-to-Market & Campaign Strategy

    • Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs
    • Develop integrated campaign plans spanning platform, content, and event ecosystem
    • Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix)
    • Demand Generation & Pipeline Growth
    • Design and execute multi-channel demand generation campaigns targeting:
    • Institutional allocators (pension funds, family offices, wealth managers)
    • Fund managers seeking capital and distribution
    • Use channels including paid media, email, digital content, webinars/events, and partnerships
    • Optimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation model
    • Audience & Value Proposition Development
    • Translate Apex Invest’s core capabilities into compelling messaging, including:
    • AI-powered allocator–manager alignment for investment mandates
    • Data-driven insights and scoring frameworks
    • Capital raising and investor access solutions
    • Develop persona-based messaging for both sides of the marketplace (allocators / managers)
    • Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap
    • Content & Thought Leadership
    • Partner with Content and Brand teams to deliver:
    • Campaign-led assets (reports, case studies, platform demos, case studies)
    • Insight-led content aligned to private markets, capital allocation trends, and investor behaviour
    • Leverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternatives
    • Performance Marketing & Optimisation
    • Define campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement)
    • Monitor and optimise performance using marketing automation and CRM tools
    • Apply data-driven decision making to continuously refine targeting, messaging, and channel mix
    • Sales Alignment & Enablement
    • Partner closely with Apex Invest management team, Sales and SDR teams to:
    • Ensure clear qualification criteria and lead handover
    • Deliver campaign insights and pipeline reporting
    • Maintain clear visibility of each stage of the pipeline to drive better conversions
    • Support sales enablement with targeted collateral and campaign narratives
    • Platform & Data Integration
    • Ensure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms)
    • Support tracking of user journeys across platform engagement, content consumption, and event participation
    • Contribute to improving attribution models in a multi-touch, multi-channel environment

    Skills Required:

    • 4–7 years’ experience in B2B demand marketing, ideally within:
    • Financial services / asset management
    • Fintech / WealthTech
    • Capital markets ecosystem
    • Proven experience delivering multi-channel, global demand generation campaigns
    • Strong understanding of private markets, investment ecosystems, or capital raising dynamics(preferred)
    • Ability to translate complex platform or technology propositions into clear, commercial messaging
    • Experience working in matrixed, global organisations across Product, Sales, and Marketing teams
    • Strong analytical capability with experience in performance tracking and optimisation
    • Hands-on experience with CRM and marketing automation tools (e.g. Salesforce)
    • Excellent communication skills, with a clear and concise storytelling style

     Core Competencies:

    • Commercial mindset with strong focus on pipeline and revenue impact
    • Audience-first thinking (ability to engage both allocators and fund managers)
    • Data-driven decision making
    • Collaboration and stakeholder management across global teams
    • Ability to operate at pace across multiple campaigns and priorities

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Apex Group on theapexgroup.wd3.myworkdayjobs.com to apply

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