Demand Marketing Manager at Apex Group

Description

• As a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services.
• The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers, leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities. Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace.
• You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach.

Job specification

Go-to-Market & Campaign Strategy

• Own GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programs
• Develop integrated campaign plans spanning platform, content, and event ecosystem
• Build structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix)
• Demand Generation & Pipeline Growth
• Design and execute multi-channel demand generation campaigns targeting:
• Institutional allocators (pension funds, family offices, wealth managers)
• Fund managers seeking capital and distribution
• Use channels including paid media, email, digital content, webinars/events, and partnerships
• Optimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation model
• Audience & Value Proposition Development
• Translate Apex Invest’s core capabilities into compelling messaging, including:
• AI-powered allocator–manager alignment for investment mandates
• Data-driven insights and scoring frameworks
• Capital raising and investor access solutions
• Develop persona-based messaging for both sides of the marketplace (allocators / managers)
• Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmap
• Content & Thought Leadership
• Partner with Content and Brand teams to deliver:
• Campaign-led assets (reports, case studies, platform demos, case studies)
• Insight-led content aligned to private markets, capital allocation trends, and investor behaviour
• Leverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternatives
• Performance Marketing & Optimisation
• Define campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement)
• Monitor and optimise performance using marketing automation and CRM tools
• Apply data-driven decision making to continuously refine targeting, messaging, and channel mix
• Sales Alignment & Enablement
• Partner closely with Apex Invest management team, Sales and SDR teams to:
• Ensure clear qualification criteria and lead handover
• Deliver campaign insights and pipeline reporting
• Maintain clear visibility of each stage of the pipeline to drive better conversions
• Support sales enablement with targeted collateral and campaign narratives
• Platform & Data Integration
• Ensure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms)
• Support tracking of user journeys across platform engagement, content consumption, and event participation
• Contribute to improving attribution models in a multi-touch, multi-channel environment

Skills Required:

• 4–7 years’ experience in B2B demand marketing, ideally within:
• Financial services / asset management
• Fintech / WealthTech
• Capital markets ecosystem
• Proven experience delivering multi-channel, global demand generation campaigns
• Strong understanding of private markets, investment ecosystems, or capital raising dynamics(preferred)
• Ability to translate complex platform or technology propositions into clear, commercial messaging
• Experience working in matrixed, global organisations across Product, Sales, and Marketing teams
• Strong analytical capability with experience in performance tracking and optimisation
• Hands-on experience with CRM and marketing automation tools (e.g. Salesforce)
• Excellent communication skills, with a clear and concise storytelling style

 Core Competencies:

• Commercial mindset with strong focus on pipeline and revenue impact
• Audience-first thinking (ability to engage both allocators and fund managers)
• Data-driven decision making
• Collaboration and stakeholder management across global teams
• Ability to operate at pace across multiple campaigns and priorities