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External market analysis/monitoring:
Review marketplace data and make recommendations from brand/molecule implications and actions.
Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
Communicate information about the market and insights to support with brand strategy.
Good market understanding of healthcare environment, current and future competitor actions
Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.
Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
Use analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
Participate in and contribute to strategy development by actively participating and listening to insight generation activities across key players/cross- functional experts and identify opportunities/challenges.
Develop a strategic plan under guidance
Participate in brand planning process and meetings
Identify gaps between strategy and clinical/publication/product development plans that affect the life-cycle of the brand/molecule
Use knowledge of the elements of the marketing mix, other marketing tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.
Identify and apply the ‘Launch Readiness Framework’ to prepare for launch success in line with local market needs.
Plan brand activities in line with local processes and policies to ensure positive customer experience
Remove barriers that will prohibit Lilly South Africa from delivering a positive customer experience
Identify the pre-market conditioning activities that may be necessary to commercialize a molecule.
Develop a commercialization plan with guidance
Use working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
Ensure brand tactics and insights are data driven
Identify insights for brand partnership with Lilly Market Research (LMR)
Implementation and execution of brand strategy
Ability to update and reflect market strategy to reflect emerging/changing trends
Identify and implement multi-channel engagement brand solutions in collaboration with Digital Marketing Manager
Recommend specific marketing tactics based on promotional mix, interpretation of published medical data etc.
Ability to test, monitor, evaluate marketing tactics and adjust marketing plans accordingly
Use appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
Influence cross-functional decision-making, particularly as it pertains to developing insights-based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/Leadership
Manage vendors and groups involved with tactical development and implementation
Create internal communication plans with tailored messaging for key stakeholders
Utilize data and analytics to track key execution measures and inform key internal stakeholders
Actively collaborate and liaise with field-based employees to understand customer needs and to execute tactical plans accordingly
Review production stocking and inventory process indicators to meet sales forecasts
Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
Ensure financial management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multi-channel customer engagement where appropriate
External Relationship Management
Implement initiatives with key stakeholders that are important in supporting the brand strategy
Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
Effectively manage agency relationships to support brand strategy and tactics
Internal Relationship Management
Partner closely with functions that are integral to the brand’s/molecule’s success (e.g Sales, Medical, Corporate Affairs and Pricing, Reimbursement and Market Access) on a local, regional and global level
Participate in and contribute to cross-regional initiatives related to the brand strategy
Actively seek feedback
Monitor & evaluate marketing tactics and adjusting plans accordingly
Interpret results, communicate issues/risks, and identify opportunities for improvement
Regularly monitor progress in metrics in partnership with management and support functions
Make recommendations to management based on the interpretation of results and brand/market knowledge
Be able to answer key management/leadership questions
Qualification & Experience
A three year tertiary qualification is required (mandatory) – preferably with a major in one of the following areas: Pharmacy, Engineering, Finance, Marketing, Business Administration
A PDM or PDBA qualification would be advantageous
Up to 4 years work experience – ideally in Pharma, Consulting, FMCG or Telecommunications environment, or with Sales and Key Account Management experience
Experience of condensing complex issues into simple solutions
Desired: Strong adoption and execution of digital marketing tools
Skills & Competencies
Strong analytical and strategic-thinking skills
Strong interpersonal and communication skills
Ability to work with strict deadlines and under pressure
Strong command of Microsoft Excel & Power Point
Excellent command of English language
High learning agility and willingness to learn new skills
Ability to work effectively and deliver results within a complex and changing environment
High achiever, enthusiastic, able to energize and motivate others
Other role requirements:
Ability to travel 10-25% of the time
May require both domestic and international travel
May require evening/weekend work
Must be legally permitted to work in South Africa
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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