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  • Posted: Sep 8, 2021
    Deadline: Not specified
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  • Lilly unites caring with discovery to create medicines that make life better for people around the world.
    Read more about this company

     

    Diabetes Brand Manager

    Responsibilities

    Analysis:

    External market analysis/monitoring:

    • Review marketplace data and make recommendations from brand/molecule implications and actions.

    • Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.

    • Communicate information about the market and insights to support with brand strategy.

    • Good market understanding of healthcare environment, current and future competitor actions

    • Identification of key consumer insights for brand in partnership with market research and agency partners.  Develop a deep understanding of the consumer target. 

    Internal analysis:

    • Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution

    • Use analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.

    Planning

    • Participate in and contribute to strategy development by actively participating and listening to insight generation activities across key players/cross- functional experts and identify opportunities/challenges.

    • Develop a strategic plan under guidance

    • Participate in brand planning process and meetings

    • Identify gaps between strategy and clinical/publication/product development plans that affect the life-cycle of the brand/molecule

    Marketing Planning

    • Use knowledge of the elements of the marketing mix, other marketing tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.

    • Identify and apply the ‘Launch Readiness Framework’ to prepare for launch success in line with local market needs.

    • Plan brand activities in line with local processes and policies to ensure positive customer experience

    • Remove barriers that will prohibit Lilly South Africa from delivering a positive customer experience

    • Identify the pre-market conditioning activities that may be necessary to commercialize a molecule.

    • Develop a commercialization plan with guidance

    • Use working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends

    • Ensure brand tactics and insights are data driven

    • Identify insights for brand partnership with Lilly Market Research (LMR)

    Implementation and execution of brand strategy

    • Ability to update and reflect market strategy to reflect emerging/changing trends

    • Identify and implement multi-channel engagement brand solutions in collaboration with Digital Marketing Manager

    • Recommend specific marketing tactics based on promotional mix, interpretation of published medical data etc.

    • Ability to test, monitor, evaluate marketing tactics and adjust marketing plans accordingly

    • Use appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines

    • Influence cross-functional decision-making, particularly as it pertains to developing insights-based marketing strategies to improve consumer outcomes.  Comfortable with discussion/presentation to Management/Leadership

    • Manage vendors and groups involved with tactical development and implementation

    • Create internal communication plans with tailored messaging for key stakeholders

    • Utilize data and analytics to track key execution measures and inform key internal stakeholders

    • Actively collaborate and liaise with field-based employees to understand customer needs and to execute tactical plans accordingly

    • Review production stocking and inventory process indicators to meet sales forecasts

    • Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures. 

    • Ensure financial management through tracking and managing budget for consumer tactics including reconciliation.  Where necessary make recommendations for financial trade-offs as needed.

    • Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multi-channel customer engagement where appropriate

    External Relationship Management

    • Implement initiatives with key stakeholders that are important in supporting the brand strategy

    • Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives

    • Effectively manage agency relationships to support brand strategy and tactics

    Internal Relationship Management

    • Partner closely with functions that are integral to the brand’s/molecule’s success (e.g Sales, Medical, Corporate Affairs and Pricing, Reimbursement and Market Access) on a local, regional and global level

    • Participate in and contribute to cross-regional initiatives related to the brand strategy

    • Actively seek feedback

    Measurement

    • Monitor & evaluate marketing tactics and adjusting plans accordingly

    • Interpret results, communicate issues/risks, and identify opportunities for improvement

    • Regularly monitor progress in metrics in partnership with management and support functions

    • Make recommendations to management based on the interpretation of results and brand/market knowledge

    • Be able to answer key management/leadership questions

    Qualification & Experience

    Education:

    • A three year tertiary qualification is required (mandatory) – preferably with a major in one of the following areas: Pharmacy, Engineering, Finance, Marketing, Business Administration

    • A PDM or PDBA qualification would be advantageous

    Experience:

    • Up to 4 years work experience – ideally in Pharma, Consulting, FMCG or Telecommunications environment, or with Sales and Key Account Management experience

    • Experience of condensing complex issues into simple solutions

    • Desired: Strong adoption and execution of digital marketing tools

    Skills & Competencies

    • Strong analytical and strategic-thinking skills

    • Strong interpersonal and communication skills

    • Ability to work with strict deadlines and under pressure

    • Strong command of Microsoft Excel & Power Point

    • Excellent command of English language

    • High learning agility and willingness to learn new skills

    • Ability to work effectively and deliver results within a complex and changing environment

    • High achiever, enthusiastic, able to energize and motivate others

    Other role requirements:

    • Ability to travel 10-25% of the time

    • May require both domestic and international travel

    • May require evening/weekend work

    • Must be legally permitted to work in South Africa

    Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

    Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

    Method of Application

    Interested and qualified? Go to Eli Lilly and Company on lilly.wd5.myworkdayjobs.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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