Digital Account Lead/Strategist at Publicis Groupe

Skills and Experience:

• A digital media strategist with a minimum of 5 - 8 years’ experience in a media agency.
• Ability to oversee and take accountability across teams of: campaign managers, project managers, creatives and clients
• Ability to work, professionally, with external and internal stakeholders at a senior level
• Ability to use Google Ads, DV360 and Facebook Business Manager is crucial
• Expert level usage of Excel/PowerPoint etc

Professional attributes
Professional, Credible, Proven track record of building strong client/agency relationships. Progressive, innovative, a trendsetter. Adaptable, Team player. Instills confidence. Technology savvy. Well presented.

Job Functions:

1.Develop unique best-in-class digital strategies and that evolve/develop current client strategies to ensure clients objectives and KPI’s are met and exceeded in most cases
2.Work with the Head of Digital to develop the overall strategic digital media approach for a portfolio of allocated clients.
3.Work closely with the ATL strategists/BUD and ensure that the team is collectively working towards a common goal with integrated plans.
4.Work closely with the buying team to ensure accurate billing is completed on time.
5.Responsible for overseeing the implementation of all components of the media plan and ensure all media deliverables are met on time and within budget for all   agency’s clients.
6.Ensure that flowplans are correctly updated.
7.Manage the relevant Campaign Managers to ensure campaigns run smoothly and reporting is done accurately and on time.
8.Work with outside agencies, including but not limited to those such as creative, social media, search and PR partners and client marketing teams to establish media   goals, objectives and strategies and provide leadership when necessary in developing, negotiating and implementing creative media solutions.
9.Develop and maintain client relationships, attend, present and provide counsel at all significant agency-client media meetings.
10.Assist in monitoring profitability including looking for growth potential within existing account.
11.Constructively negotiating with suppliers and other external partners to secure optimal campaigns across multiple platforms and maintain effective, collaborative    business relationships in the best long-term interests of the agency.
12.Proactively identifying new opportunities and new modes of digital media that offer a strategic advantage to the account/portfolio.

Manage quality of work on the account/portfolio in terms of:

• Agency processes
• Global tools and processes
• Hard KPI scores
• Financial Performance: Manage profitability, ensuring no write-offs.
• Revenue Growth:Attain bonus related to client KPIs.Revenue growth targets
• Key client satisfaction: Client appraisals @ 80% as an average and no less than 70% for a single discipline.Client retention.
• Effective representation of Publicis Media: Keep abreast of international and local trends, across all agency disciplines and practices.
• New Business: Assist with new business pitches if/when required.