Digital Ad Operations Specialist at Publicis Groupe

• The Digital AdOps resource within the Absa Africa Regional central hub will act as a central governance and quality control lead across all campaigns in the 9 markets. This role is responsible for managing campaign intake via Powerhub, enforcing gold standard guidelines for campaign setup, taxonomy, tagging, and tracking, and implementing a strict pre-launch QA process to ensure all campaigns meet required standards before going live. The resource will oversee tagging and measurement frameworks, validate that campaigns are correctly structured to feed into Datorama for accurate, centralised reporting, and conduct periodic audits to maintain data integrity and consistency. Acting as an escalation point for complex technical issues, they will provide targeted support where needed, while enabling and guiding markets to own execution, ensuring scalable, standardised delivery without becoming a bottleneck

Overview

Key Operating Principle

• This role functions as a central control tower, not a full execution layer.
• Markets / Agencies: Own setup, trafficking, and activation
• Central AdOps: Owns governance, QA, validation, and data integrity

Responsibilities

Central Governance & Standards Ownership

• Act as the central authority for AdOps standards across all 9 markets
• Define and enforce gold standard guidelines for campaign setup, taxonomy, tagging, and tracking
• Maintain and evolve frameworks to ensure consistency and scalability across markets

Campaign Intake & QA Control (Powerhub-Led)

• Manage campaign intake via Powerhub, ensuring briefs are complete and meet required standards before progressing
• Implement a strict QA gate:
• No campaign goes live without AdOps validation

Conduct pre-launch QA on:

• Campaign setup and structure
• Naming conventions and taxonomy
• Tagging and tracking implementation
• Prioritise QA based on market importance and campaign complexity

Tagging, Tracking & Measurement Oversight

• Define and govern tagging frameworks and tracking requirements across all markets
• Validate that campaigns are correctly tagged and aligned to measurement standards
• Do not execute tagging for all campaigns, but audit and approve implementation
• Intervene directly only in complex or high-risk cases

Data Integrity & Datorama Enablement

• Ensure all campaigns are correctly structured to feed into Datorama for centralised reporting
• Validate data flows and flag discrepancies or gaps
• Work with markets and analytics teams to resolve data issues
• Focus on data integrity assurance, not full reporting ownership

Exception-Based Troubleshooting & Escalation

• Act as the escalation point for critical AdOps issues
• Provide hands-on support for:
• Complex tracking setups
• Platform or integration issues
• High-priority campaign risks
• Avoid becoming the default execution layer for all markets

In-Flight Audits & Quality Monitoring

• Conduct periodic audits of live campaigns (not continuous monitoring of all campaigns)
• Identify deviations from standards and enforce corrective actions
• Focus on risk-based monitoring rather than full operational oversight

Market Enablement & Accountability

• Provide clear guidelines, templates, and playbooks to markets and agencies
• Train and upskill teams to improve first-time-right execution
• Reinforce that:
• Markets/agencies own campaign setup and activation
• AdOps owns validation, governance, and escalation

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field
• Minimum of 4–6 years’ experience in Digital Ad Operations, Campaign Management, or AdTech environments
• Proven experience working with major digital platforms (e.g. Google Marketing Platform, Meta, DV360, Campaign Manager)
• Strong understanding of ad serving, trafficking, and campaign lifecycle management
• Hands-on experience with tagging and tracking frameworks (e.g. Floodlight, pixels, UTM structures)
• Experience working with data visualisation and reporting tools, particularly Datorama (or similar platforms)
• Familiarity with QA processes, taxonomy frameworks, and governance structures across multiple markets
• Experience working in a regional or multi-market environment is highly advantageous
• Experience working with Adobe Analytics, GA4 (Google Analytics 4), Cardinal, or similar analytics and measurement tools

Additional information

• Strong attention to detail with a focus on data accuracy and quality assurance
• Analytical and data-driven mindset with the ability to interpret campaign performance and identify insights
• Ability to enforce processes and governance while maintaining collaborative relationships with markets and agencies
• Excellent problem-solving skills, particularly in troubleshooting complex tracking and platform issues
• Strong understanding of data flows, integrations, and campaign measurement frameworks
• Ability to prioritise tasks based on business impact and campaign complexity
• Confident communicator with the ability to train, guide, and influence stakeholders across multiple markets
• Experience with campaign intake/workflow tools (e.g. Powerhub or similar systems)
• Proactive mindset with the ability to identify risks and implement preventative solutions
• Strong organisational and time management skills in a fast-paced environment
• Ability to operate strategically (governance and oversight) while providing hands-on support when required