Digital Campaign Manager at Pick n Pay Stores Limited

Role Summary

• We are looking for a dynamic and detail-oriented Digital Campaign Manager to lead the planning and execution of digital merchandising campaigns across our eCommerce platforms, including website and app.
• This role is responsible for translating business priorities into compelling digital experiences—through campaign landing pages, promotional banners, and merchandising moments that drive traffic, engagement, and conversion.

Minimum requirements

• Bachelor’s degree in Marketing, Digital Commerce, or related field advantageous but not essential
• 3–5 years of experience in eCommerce, digital marketing, or campaign management.
• Experience working with CMS platforms, merchandising tools, and analytics dashboards.
• Understanding of traffic management platforms ie: Asana.

Competencies

• Strong project management and organisational skills.
• Excellent communication and stakeholder engagement abilities.
• Data-driven mindset with a keen eye for detail and creative flair.
• Ability to teach other’s on various eCommerce platforms.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Adaptable and embraces change with ease
• Easily embraces new systems, demonstrating a swift ability to learn and adapt.

Dependable team player

• Develop and execute eCommerce merchandising campaigns aligned with the business activity calendar and trading priorities.
• Create and manage landing page strategies that support category focus, promotional events, and seasonal campaigns.
• Collaborate with cross-functional teams (Marketing, Category Management, Retail Media and others) to ensure cohesive execution across all digital touchpoints.
• Brief and manage creative assets for banners, campaign pages, and promotional placements across web and app.
• Monitor campaign performance and optimise based on data insights and customer behavior.
• Maintain a forward-looking campaign calendar and ensure timely delivery of all campaign elements.
• Support A/B testing and personalisation initiatives to improve campaign effectiveness.

Closing date: 14 July 2025