Digital Campaign Specialist - Cape Town at takealot.com

Your responsibilities will include:

• Ensure effective campaign planning and execution, against set targets and budgets, with a clear focus on incremental sales (cross-sell and up-sell opportunities) and improving advertising performance.
• Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion. This involves, but not limited to:
• Assist with proposals where necessary
• Booking of campaigns into Asana and check against marketing calendar
• Insertion order and contract completion; ensure work does not commence without signed insertion orders)
• Prompt buyers and suppliers for briefs, check stock
• Liaise with client on creative assets; manage through to approval
• Load campaigns on Google Ad Manager timeously
• Compile POE once campaign is live
• Once campaign has ended, request invoice from Finance
• Provide detailed analysis and reports to clients on campaign performance and delivery together with invoice
• Identify opportunities to improve campaign results and budget savings through innovative campaign production
• Evaluate non-performers and connect with publishers to enhance campaign
• Monitor on schedule delivery and find ways to optimize based on clients success metrics
• Daily analysis of campaign performance and delivery
• Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
• Evaluation of advertising campaigns against in-house campaigns; reporting and success measurement

Qualifications & Experience required:

• Diploma or Advanced Certificate in Marketing/Advertising
• Must have an understanding of digital marketing
• Must have experience with DFP | Google Ad Manager or similar ad serving tools
• At least 2 years digital campaign management experience is a prerequisite
• Experience in optimising campaigns for improved target ROI/ROAS/CPC levels
• Experience in Paid media PerfoRmance and metrics with analysis reporting

Skills & Attributes required:

• Smart, hard-working, with demonstrable integrity
• A passion online | digital marketing is essential
• Bias towards action and solution-oriented
• A self-starter and fast learner with an active thirst for knowledge
• Willing to take direction and able to work independently, demonstrating initiative
• Highly organised with meticulous attention to detail
• Ability to multi-task and to meet tight deadlines
• Comfortable working under pressure in a fast-paced environment
• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
• A strong working knowledge of Excel / Google sheets and Microsoft Office