Digital Content Editor at ayoba

About the role

This role sits within the Marketing Consumer Business Unit and will report to the Digital Content Manager. The role requires you to be responsible for curating, executing, and contributing to the content strategy for ayoba channels across all content verticals within the content strategy.

You must be passionate about story telling & bringing stories to life through all media platforms. This role will include oversight of the content editorial team, and liaising with the design and marketing team to brief requirements for design, curate channels including audio, video, editorial and interactive elements and interact/ manage the curation team.

Responsibilities

• Adherence to the content strategy to ensure that the content offering is optimal in the product
• Origination of ideas for channels, stories and other content work
• Curation of engaging short form content within channels
• Creation and monitoring of content for learnings and self-correction
• Monitoring of content stats and data and application of learnings
• Oversight of Regional editors and other team members with an element of mentorship
• Management of content to optimize resources and create opportunity – including translation of channels to increase relevance, topical and seasonal content opportunities
• Partner management including content procurement to deadline, working within licensing guidelines and feedback to partners
• Engagement with MTN OPCOS as our most important client stakeholder
• Be flexible to make changes as required by marketing and communications project objectives
• Proofread and check the quality of editorial and design work
• Budget and timeline consciousness, good appreciation of deadlines
• Research into trends, content offerings and partners on the African continent to ensure product is up to date and engaging
• Monitor content channels for correct use of brand voice

Key Requirements

• Passionate about Africa and African content, from education to music to gaming
• Community minded, interested in building communities
• Good knowledge of the content industry in Africa
• Good knowledge of written English to a high level with excellent grammatical skills
• Ability to interpret analytics and data to improve content offering
• Ability to edit and curate written content
• Knowledge of market trends for content in Africa
• Team player
• Previous experience of content licensing is advantageous
• Previous experience of CMS operation is advantageous
• French or an African language is advantageous
• Ability to work to KPIs for achievement of goals with regard to growth of the user base, and various related targets

Qualification and Experience

• A relevant tertiary qualification in Multimedia/ journalism or any related fields is an advantage
• 3 - 5 years of recent experience in digital content curation
• Exposure in Telecoms/ICT /OTT, e- commerce or media and entertainment industries
• Social media experience is advantageous

About you

Knowledge

• Digital and social media
• Brand and marketing management exposure

Skills

• Computer literacy: Strong MS Office skills
• Project management
• Digital literacy
• High attention to detail
• Strong time management skills
• Strong written and verbal communication skills to interpret and negotiate briefs and sell ideas to colleagues
• Scheduling and time management

Behavioral qualities

• A strong visual and creative sense with the ability to provide original work
• Problem solver
• Self-starter with the ability to work independently and collaborate with a team
• Innovative and creative thinker
• Detail oriented individual who reviews his/her work carefully, quality control is key
• Well organized and good administrative skills
• Ability to present ideas and solutions through effective communication
• Exceptional time and project management and the ability to juggle long and short-term deadlines in a dynamic working environment
• Ability to manage stakeholders effectively
• Confident and ambitious with a can-do attitude