Digital Content Editor - JHB, CPT at Old Mutual South Africa

Job Description

The Digital Content Editor will develop Old Mutual Limited's web, email, social, and mobile presence through digital content that aligns with Old Mutual Limited’s strategies, products, and segments.
This is a hands-on role that requires strong digital editing and copywriting expertise with knowledge of social and content writing and financial nuances within a Pan-African context.
The ability to work within a multidisciplinary agile team that delivers content that engages with our primary audiences in South Africa is key to success in this position.

The perfect candidate will keep an eye on changes to the media landscape that will influence concepts and make projects innovative and fresh.
A professional outlook is required to handle any copy amendments requested by the team and Marketing head, and meticulous research skills will ensure all copy is accurate and factual.
You will need to create eye-catching headlines and copy for product and business, financial articles, web banners, infographics, animations, and interviews as well as research themes and topics, and expertly craft their content ideas for coherent consumer experiences.

Throughout the process, content writers work closely with the marketing team for Old Mutual Rewards and Smart Goals. UX, UI, and development teams, and business units within multiple countries on the African continent to unpack new content ideas for engaging with the various audiences. Drive the content aspect of consumer and market research and discover what kinds of content their customers want to see in each respective country.

Role Description & Key Result Areas:

• Collaborate with the marketing team of Old Mutual Rewards and Smart Goals, as well as agile delivery teams in the conceptual development of original content for web, app, SMS, WhatsApp, SEM, social, and email.
• Create engaging stories for on-site/page storytelling.
• Researching industry-related topics (combining online sources, interviews, and studies).
• Manage and drive video production for interviews and stories where needed.
• Develop sales content articulating financial products in a consumer-friendly way.
• Generating ideas for new content types identifying customers’ needs and gaps in our content and recommending new topics.
• Analyse content engagement and lead metrics and provide continuous improvement and iterations as needed.
• Collaborate with other disciplines and streams to create innovative content ideas appropriate to the business units.
• In coordination with the publishing team, ensure articles are added to the website with appropriate and necessary graphics using ContentStack.

Minimum Requirements:

• Matric Certificate, and a relevant degree or diploma in journalism or creative writing.
• 5 years of digital content writing experience with a record of achieving results.
• Strong visual and aesthetic sense to accompany your copy, with a broad understanding of photo and videography principles for mobile-first content that drives engagement and builds audiences.
• A well-rounded portfolio that showcases an on-brand literary tonality and voice that lends well to a range of audiences
• Understanding of storytelling and what makes an engaging story.
• Ability to work at speed in a fast turnaround environment, without sacrificing quality of content.
• Experience with CMS’, social, and digital ad production platforms.
• Strong working knowledge of SEO is required along with working knowledge of Google Search Console.
• You need to be on trend with all global content best practices / Internet Savvy/ affair with popular culture.
• Strong ability to track and measure the performance of content.
• A portfolio of relevant work that demonstrates skill level and independent ability to deliver.
• Strong interpersonal, presentation, and relations skills.
• Keen attention to detail.
• Strong collaboration skills.
• Experience doing research using multiple sources.
• Ability to meet deadlines, no matter what it takes, whether working independently or as part of a team.
• Demonstrate understanding in content strategy and marketing concepts and best practices.

Nice to have's

• Proficiency with SEM tools like SerpStat, Screaming Frog, Adwords
• Experience with ContentStack and GatherContent is highly advantageous
• Passion to fill in any gaps in your digital content knowledge and quickly gain a tactical knowledge through application and analysis.
• Demonstrating expertise in behavioral economics principles within content writing