Digital Engagement Senior Manager - AMET at Johnson & Johnson

Duties & Responsibilities:

People Management and Development:

• Development of employees into experts in the use of digital omnichannel interactions and development of communication strategies.
• Directly managing One campaign leads, and indirectly responsible of the deliverables of the technical support team (Webmasters, email specialists, and Digital analyst)

Digital Omnichannel Interactions

• Co- develop AMET’s omnichannel strategy with the Opco core value teams (CVTs)
• Support CVT’s in the translation of business objectives in the product plan to digital omnichannel strategies.
• Support CVTs to analyse marketing information and develop customer journeys and digital marketing campaigns.

Innovation, benchmarking and learning:

• Pro-active screening of developments in digital interaction channels.
• Develop AMET digital strategy alignment in cooperation with EMEA digital team and issue required Internal Digital SOP’s and SWPs.
• Periodically evaluate & measure the success of digital communication channels in practice by using appropriate metrics.
• Increase customer journey adoption and education for relevant jobs of internal organization by training and education.

Digital Projects Planning & Process Management:

• Responsible for setting priorities and organizing digital department ways of working – department SWP’s and processes and creates tools and metrics.
• Responsible for vendor selection.
• Responsible for approving digital omnichannel projects and monitor success
• Ensure implementation of all applicable guidelines in all digital projects (HCBI, Privacy, Quality ,..)

Qualification & Experience

• A minimum of a bachelor’s degree is required with 10+ years of professional pharmaceutical experience including at least 5 years of marketing management while 2 years of them in digital marketing.
• Excellent knowledge of AMET market, business model and operations.
• Excellent written and oral communication skills.
• Excellent presentation skills.
• Excellent computer skills with full understanding of digital channels and platforms.