Digital Experience Platform Lead at Accenture

You will be responsible for:

• Manage the creation and delivery of the campaign plans for specific events, ensuring targeted messaging and activity plans per customer segment to drive visitor attendance
• Mapping out, aligning and optimizing the entire customer journey
• Create, deliver and manage the digital customer experience: creating strategies and plans for
• continually improving customer engagement, satisfaction and conversion metrics
• Use website and customer data and insight to drive informed understanding of how our clients use our digital interfaces and how to improve the UX experience
• Develop, define, and implement new and maintain platform products and service offerings
• Significantly contributes to the creation and maintenance of DX product and service offering strategies and roadmaps
• Utilize expert knowledge to increase the DX capabilities
• Deliver projects and connected experiences on Digital Experience and CMS Platforms
  • Completed Marketing Degree or Diploma
  • Solid understanding of UX and the customer journey across digital platforms
  • Digital Experience Platform experience
  • Excellent working knowledge of CMS and web content management tools (eg HTML, CSS,
  • photoshop)
  • Solid understanding of SEO (e.g. meta tags, meta descriptions, titles, alt-tags, keyword
  • research, Google Page Speed)
  • Good working knowledge of Google Analytics, Tag Manager and Webmaster tools
  • Experience in customer journey mapping, working with personas/customer segments, wireframes etc.