Digital Fundraiser (BH_WI_Fundraiser) at andBeyond

• The Digital Fundraiser will play a critical role in nurturing donor relationships, improving and strengthening Wild Impact’s digital fundraising capability in alignment with the organisation’s values, and Impact Vision. As a key contributor to Wild Impact’s resource mobilisation strategy, the Digital Fundraiser will help ensure sustainable funding for conservation and community development initiatives across the organisation’s landscapes and seascapes.

KEY OUTPUTS & RESPONSIBILITIES:

Strategic Planning 

• Develop and implement a comprehensive digital fundraising strategy.
• Identify and analyse trends, opportunities, and challenges in the digital fundraising landscape.
• Set clear objectives and KPIs for digital fundraising campaigns, ensuring alignment with the Wild Impact’s overall vision and goals.

Campaign Management 

• Lead the planning, execution, and optimisation of multi-channel digital fundraising campaigns, including email, social media, and online events.
• Oversee content creation, ensuring messaging is compelling, culturally relevant, and resonates with target audiences.
• Monitor and analyse campaign performance, providing regular reports and insights to inform future strategies.

Donor Engagement 

• Ensure professional engagement with key donors online and provide a high level of engagement and satisfaction.
• Utilise data-driven insights to segment and target donors effectively, enhancing personalisation and donor retention.

Partnership Development 

• Identify and establish partnerships with digital platforms, influencers, and other organisations to expand Wild Impact’s reach and fundraising potential.
• Collaborate with the partnerships and communications team to integrate fundraising efforts with broader organisational campaigns.

Budget Management 

• Manage the digital fundraising budget, ensuring efficient use of resources and maximising return on investment.
• Explore innovative and cost-effective digital tools and platforms to enhance fundraising efforts.

Compliance 

• Comply with Wild Impact’s policies regarding funding sources, confidentiality, data handling, etc.

COMPETANCIES:

• The successful incumbent will be a creative, results-driven, and a digitally savvy professional with a strong understanding of digital fundraising, online donor engagement, and campaign optimisation. They will be highly organised, proactive, and adaptable, with the ability to manage multiple campaigns, platforms, and deadlines in a fast-paced environment.

Specific skills required are:

• Excellent digital communication, influencing, and presentation skills, including high-level word, excel, PowerPoint and Teams literacy
• Strong strategic thinking ability with a results- and impact-driven approach.
• Strong project management and cross-functional collaboration experience and ability.

PERSONAL ATTRIBUTES:

• Results-driven with a strong donor-first mindset.
• Digitally savvy and confident across online platforms.
• Creative storyteller with attention to detail.
• Data-informed and comfortable using analytics.
• Highly organised and able to manage multiple campaigns.
• Proactive, adaptable and deadline driven.
• Collaborative and comfortable working across teams
• Passionate about social and environmental impact and working in a not-for-profit environment.

PREVIOUS WORK EXPERIENCE REQUIRED:

• Relevant qualifications in digital marketing and communications.
• A minimum 3+ years of experience in digital fundraising, with a proven track record of success, mainly in the non-profit sector.
• Understanding and sensitivity of different cultural, social, and political dynamics.
• In-depth knowledge of Google and Meta’s advertising and content policies, including experience navigating and optimising campaigns within these guidelines.
• Strong knowledge and practical understanding of fundraising.
• Experience in designing and implementing digital fundraising campaigns that effectively engage and retain donors.
• Strong knowledge of digital marketing and fundraising tools, platforms, and analytics.
• Excellent communication and interpersonal skills, with the ability to engage and inspire diverse audiences internally and externally.
• Strong project management skills and attention to detail.
• Budgeting experience (preparing, presenting, and monitoring).
• Proven ability to work as part of a team and actively pursue networking.
• Experience with fundraising software and CRM systems is a plus.